Cosmo Exclusive: Olivia Jade Is the Face of Emi Jay’s New Holiday Collection
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· CosmopolitanEmi Jay’s holiday collection is officially here, complete with all the cozy vibes you could need for the cold weather ahead. It pains me to accept the fact that we’re already entering the season of pumpkin spice and cable knit, but at least some new hair accessories will get us through these tough times (aka days below 60 degrees). And none other than beauty and fashion muse Olivia Jade is fronting the campaign.
Meet the Dream Crème Toasted Sugar accessories. Officially launching September 8 at Sephora and on EmiJay.com, the holiday lineup leans into everything that makes cold weather styling actually chic. Filled with plush textures and sweater-esque patterns like teddy bears and plaid, it’s a collection you’ll be wearing on repeat well into the cold season.
Shop the Emi Jay Holiday Collection
Emi Jay Big Effing Clip Gingerbread Gingham
$36 at SephoraCredit: Emi Jay
Emi Jay Sweetheart Clip Baby Blue S’More Love
$36 at SephoraCredit: Emi Jay
Sweetheart Clip Cocoa Cashmere
The edit features Emi Jay’s beloved Popstar Clips, claw clips (both the Big Effing iteration for thick hair and the Sweetheart size for daintier styling), cable knit headbands, oversized scrunchies, and cosmetic cases—all in a dreamy baby blue and brown colorway that feels equal parts nostalgic and elevated. It’s the ideal color combo whether you’re layering up for a coffee run or putting together an effortless cozy look, which is exactly the vibe Jade brings to the campaign. Check out Cosmo’s exclusive peek into the shoot below.
Emi Jay
Emi Jay
Rounding out the holiday drop is a Dream Crème Toasted Sugar Hair Mask, because good haircare is the perfect finishing touch to a launch all about soft and silky comfort (what’s a cute claw clip if the hair in it is dry and brittle?). And the formula is just as indulgent as it sounds, with a warm and sweet finish that makes your hair smell like a fireside dessert.
Emi Jay
Emi Jay
Whether you’re building out your own winter hair accessory wardrobe or getting a head start on gifting, claw clips and scrunchies are the kind of accessory nobody ever has enough of. Shop the limited-edition collection now before it’s sold out (in typical Emi Jay capsule collection fashion).
Emi Jay
Jasmine Hyman is the Assistant Beauty Editor at Cosmopolitan, where she writes about the latest beauty trends and must-have products. Her most prized beauty possessions are a meticulous skincare routine and salon blowouts. You’ll also likely find her in bed reading a good book or endlessly scrolling TikTok (spoiler: it’s usually the latter) while listening to Harry Styles’ entire discography on repeat. Follow her on Insta to be inundated with pictures of her meals.