Spanish Horror Label Noir Hollow Launches at Cannes, Presents First Feature With ‘Money Heist’ Star Jaime Lorente (EXCLUSIVE)

New Spanish horror film production label Noir Hollow is making its international debut at the Cannes Film Market’s Fantastic Pavilion with the premiere of “The House of Monsters,” starring Jaime Lorente of “Elite” and “Money Heist” fame and veteran actor Antonio Resines (“The Dinner,” “The Delights of the Garden,” “Mikaela”).

Noir Hollow is headed by Fede Pajaro and Carlota Amor of Garajonay Productions, who established the shingle and serve as co-CEOs and creative directors.

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Described as a genre label “that aims for an intense sensory experience,” the company says it will develop horror projects based on narratives that directly impact viewers. In particular, Noir Hollow will favor projects that prioritize atmosphere, tension, handcrafted staging and the use of organic effects like latex, prosthetics and stage blood.

“Noir Hollow will thus offer a physical, visceral and sensory cinema, inviting the viewer to travel from the narrative to the experience, and bringing into question the limits of the prevailing political correctness, giving space to the uncomfortable, the excessive and the disturbing,” the label stated.

Indeed, Noir Hollow aims to reclaim “the origins of the genre and the sensory experience through the screen, in opposition to the current formula, prioritizing a cinema where the viewer is part of the experience,” it stressed.

The label is marking its official international launch at the Fantastic Pavilion genre hub with the market premiere of “The House of Monsters.”

Directed by David Hebrero (“And They Will All Burn,” “Dulcinea”), the film follows Goio, who returns to the family home to take care of his ailing father for one night. What begins as a simple reunion soon turns into a nightmare: family secrets, old resentments and buried traumas come back, and the presence of his brother, who never managed to leave, turns every room into a maze of terror and secrets.

“Set in a closed and unsettling environment, ‘The House of Monsters’ blends intrigue with elements of explicit horror,” the company notes, adding that the film aims to connect with genre audiences and entice international buyers looking for commercial proposals in the horror genre.