Innovative Signs Barry O’Brien For Literary Representation (EXCLUSIVE)

Innovative Artists Entertainment has signed Barry O’Brien for literary representation.

O’Brien was most recently a Consulting Producer on “The Equalizer” for CBS and was previously an Executive Producer on “Law & Order: Organized Crime.” He is currently developing a pilot with Rick Marin and 3PAS for Netflix entitled “Marshall Law.”

Among his other credits are “Lincoln Rhyme”, “Castle,” “The Following,” “Dig,” “Intelligence,” and “CSI: Miami,” where he served as showrunner for seven years.

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O’Brien continues to be managed by Tracey Murray at Industry Entertainment.

Innovative Artists Entertainment continues to strategically grow after announcing a strategic partnership with Coral Tree Partners, which assumed a minority stake in the agency in late March. As part of that announcement, the company unified all prior brands under the Innovative Artists name into the singular Innovative Artists Entertainment umbrella brand. The company continues to be led by Innovative founder and CEO Scott Harris and his management team.

“I have been proud to lead our agency through these decades as a competitive, independent talent agency,” Harris said in a statement at the time. “We have always navigated the ever-evolving entertainment business, whether against the backdrop of a pandemic, multiple work stoppages, or the technological and creative progress of our industry. Our partnership with Will and the team at Coral Tree represents the next step in enabling us to continue to grow with maximum momentum and invigoration, while continuing to focus on our core mission of providing exceptional client service.”

Founded in 1982 by Harris and Howard Goldberg before being rebranded as Innovative Artists in 1992, the bi-coastal agency serves clients across departments including talent, literary, production, unscripted, comedy, appearance, broadcast, voiceover, commercial and endorsement areas.