Spotify Muscles Into Fitness Category, Inks Deal With Peloton for 1,400-Plus Workout Videos

Years before Spotify even launched, music was a core part of many people’s fitness routines.

Now Spotify is expanding into the fitness category with an array of videos and guided workouts, available in the app alongside music, podcasts and audiobooks.

Spotify’s new guided workout experiences will include more than 1,400 on-demand workout classes from Peloton instructors like Rebecca Kennedy, Ally Love and Rad Lopez, spanning strength, cardio, yoga and meditation. The Peloton workout videos, which will continue to expand over time, will be available to Spotify Premium subscribers in the U.S. and most other markets.

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In addition, both Spotify free and Premium users will have access to dozens of curated playlists as well as content from established wellness creators. Those include videos from Yoga With Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Abi Mills Wellness, Sophiereidfit, and Pilates Body by Raven from Raven Ross (pictured above), who appeared on Season 3 of Netflix’s “Love Is Blind.”

Spotify says it’s tapping into existing user behavior: According to the company, almost 70% of Spotify Premium customers work out monthly and there are already more than 150 million fitness playlists active globally.

“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” Roman Wasenmüller, Spotify’s VP, global head of podcasts, said in a statement. “Today, we are expanding Spotify to become a true daily wellness companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time — it’s where you go to build momentum, improve your well-being, and get more out of every day.”

To access the full collection of Peloton content, Spotify Premium users can search “fitness” in the app to open the Fitness hub (or finding it in “Browse all” menu). From there, they can explore classes and curated playlists to find the perfect session for your mood and goals.

Workouts are available primarily in English, with select options in Spanish and German. Users also will be able to download classes for offline access. In addition, you can switch between watching a workout on TV and audio listening on your phone or smart speaker.