Indonesia Mandates Certification for Influencers Promoting Cryptocurrency - Blockonomi

by · Blockonomi

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  • Indonesian authorities mandate competency certificates for influencers promoting digital assets.
  • Financial Services Authority restricts cryptocurrency advertisements to licensed exchanges and authorized platforms.
  • Licensed financial institutions must oversee and control all cryptocurrency marketing initiatives.
  • International financial authorities are strengthening regulations on social media financial influencers.
  • Nations including Britain, Australia, South Korea, and the Philippines have implemented stricter controls.

Indonesia has implemented stringent controls on cryptocurrency marketing by mandating that social media influencers obtain competency certificates before endorsing digital financial products. The new framework restricts promotional activities to registered assets and authorized service providers while holding regulated companies accountable for influencer-driven marketing campaigns.

Competency Certification Mandated for Digital Asset Endorsements

Through Regulation No. 6 of 2026, Indonesia’s Financial Services Authority introduced mandatory certification standards for individuals endorsing cryptocurrencies and digital financial instruments. The regulation exempts individuals who already possess separate professional licenses from obtaining additional competency certificates.

Under the new framework, influencers may only endorse digital assets registered on government-approved trading platforms. They must verify that promoted service providers maintain valid regulatory authorizations. These restrictions integrate cryptocurrency marketing into Indonesia’s established financial regulatory infrastructure.

Authorized financial institutions must initiate and oversee all marketing initiatives involving digital assets. These organizations bear full accountability for ensuring promotional content meets accuracy and compliance standards. Additionally, all campaigns must be distributed exclusively through officially designated communication platforms.

Authorized Companies Must Supervise All Cryptocurrency Marketing

The regulatory structure prohibits influencers from conducting autonomous promotional campaigns for unauthorized cryptocurrency products. Licensed entities must review and approve content before publication through sanctioned channels. This system establishes clear accountability for regulatory violations.

The regulations also restrict which digital assets influencers may feature to their social media followers. Tokens not listed on authorized exchanges cannot be included in legitimate Crypto Promotions under the new requirements. Similarly, platforms lacking proper licensing cannot receive endorsements through compliant marketing campaigns.

Since transferring cryptocurrency oversight to the Financial Services Authority, Indonesia has significantly expanded regulatory control over digital assets. The certification requirement extends this authority into online marketing and public endorsements while aligning promotional activities with existing licensing and consumer protection standards.

International Authorities Intensify Focus on Financial Content Creators

Australia established clear guidelines for financial content creators in March 2022 through its securities regulatory body. Content creators may require financial services licenses when their material constitutes financial advice. Licensed institutions may also bear liability for violations committed by content creators they engage.

Britain enhanced its financial promotion regulations in 2024, introducing stricter enforcement measures. Unauthorized content creators face potential criminal prosecution for promoting regulated financial products without authorization from licensed firms. These requirements apply to digital advertisements, social media content, and all forms of financial promotion.

In April, British authorities organized a multinational initiative targeting unlawful financial influencer activities. Seventeen regulatory bodies participated in enforcement actions, educational programs, and consumer protection campaigns. Authorities secured removal of 1,267 advertisements that had reached approximately 2.3 million social media users.

Southeast Asian and East Asian Jurisdictions Strengthen Marketing Oversight

The Philippines implemented cryptocurrency-focused marketing regulations in 2025 applicable to licensed crypto asset service providers. These rules encompass endorsements, sponsored material, podcasts, livestreamed content, and certain paid educational programming. Service providers must register authorized third-party marketing partners with securities authorities.

South Korean legislators have introduced transparency requirements for content creators endorsing cryptocurrencies or equity securities. The proposed legislation would mandate disclosure of personal asset holdings and compensation related to promotional content. Non-compliance could result in penalties comparable to those applied in market manipulation cases.

Indonesia’s new regulatory approach reflects a broader international trend toward supervised cryptocurrency marketing. The framework connects influencer activities with certification requirements, approved digital assets, and licensed financial institutions. Consequently, social media marketing now operates under explicit compliance obligations throughout Indonesia’s digital asset industry.

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