Marker Trax and Koin appoints McGrath as chief marketing officer

Marker Trax and Koin,

digital payment solution innovators for gaming, lifestyle and entertainment, has appointed Tiffany McGrath as chief marketing officer. In this expanded role, McGrath will lead marketing, brand, communications and go-to-market execution across both Marker Trax and Koin, continuing to advance the two complementary standout brands with a shared focus on enhancing how consumers pay, play and fund their gaming and entertainment pursuits.

McGrath previously served as senior vice president of corporate communications for Koin, overseeing the company’s marketing, brand and communications strategies and initiatives. In her new expanded role, McGrath will lead strategic marketing, positioning, corporate communications, product marketing, customer engagement and aligning marketing initiatives to support business growth across Marker Trax’s casino credit solution and Koin’s digital payments platform.