To create awareness among consumers in Mysuru about the importance of indigenous rice, Sahaja Samrudha, Sahaja Seeds, and the Save Rice Campaign are jointly organising the Desi Rice Mela on July 18 and 19 at Nanjaraja Bahadur Choultry in Mysuru. The event aims to introduce visitors to the State’s rich diversity of indigenous rice while creating better market opportunities for organic paddy farmers.