Taylor Swift has filed trademark applications for two voice clips and a specific stage image. The move shows how artists are turning to trademark law as AI fakes test control over identity.

Pop superstar Taylor Swift has filed trademark applications for two audio clips and one image of herself in what an attorney says is an attempt to...

April 27 : Pop superstar Taylor Swift filed trademark applications for two audio clips and one image of herself in what a trademark attorney said is an attempt to protect her voice and likeness from deepfake videos and audio created by artificial intelligence. The applications were filed with the U.S. Patent

Swift's image and voice have been used in countless AI-generated deepfakes – from false advertising to fake political endorsements to explicit images.

Swift's image and voice have been used in countless AI-generated deepfakes – from false advertising to fake political endorsements to explicit images.

The move comes months after actor Matthew McConaughey filed similar trademarks to protect his likeness against unauthorized replications.

Star lodges applications for a photo and two audio clips in apparent attempt to protect her image and voice.

Star lodges applications for a photo and two audio clips in apparent attempt to protect her image and voice.