Reddit is testing targeted advertisements in search results after warning of declining search traffic. The move signals a tighter platform strategy featuring mandatory logins and greater monetisation.

Oct 30 : Shares of Reddit tumbled 23 per cent in premarket trading on Friday after it warned Google's growing use of AI in search was hurting referral traffic and could shrink its user base, offering fresh evidence of AI-driven disruption. Pinterest also fell 7.28 per cent after forecasting fourth-quarter rev

Oct 30 : Shares of Reddit tumbled 23 per cent in premarket trading on Friday after it warned Google's growing use of AI in search was hurting referral traffic and could shrink its user base, offering fresh evidence of AI-driven disruption. Pinterest also fell 7.28 per cent after forecasting fourth-quarter rev