Yash Raj Films Backs Rusk Media To Expand Into Vertical Entertainment
Rusk Media makes digital content targeted at Gen Z audiences under brands such as micro-drama focused Alright!, Playground and LIT
29 Jun 09:16 · Inc42
India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.
29 Jun 03:00 · Variety
last updated on 29 Jun 11:53