BENGALURU, May 27 : Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for advertising as the new technology reshapes the ad industry.Executives at Kimberly-Clark, J.C. Penney-parent Catalyst Brands and Targe

Global companies are bringing more work in-house at their India cost centres as AI boosts productivity and reduces reliance on outsourcing partners, ​executives at a Reuters summit in Bengaluru said.

Global companies are bringing more work in-house at their India cost centres as AI boosts productivity and reduces reliance on outsourcing partners, ​executives at a Reuters summit in Bengaluru said.