We're likely about a month away from when Apple will launch new iPhone models, and color has been a major topic of discussion. There's going to be a dramatic new color for the iPhone 18 Pro and iPhone 18 Pro Max, but Apple plans to play it safe with the foldable iPhone. iPhone 18 Pro and iPhone 18 Pro Max With the iPhone 17 Pro line, Apple introduced a bold new Cosmic Orange color. This year, Cosmic Orange is being retired for a shade that's darker and moodier.

"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo. The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip.

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.