Sikkander Sultan, seller of tops for women at Pondy Bazaar, operates from a small space in another store. His enterprise Rani Collection functions without a nameboard, but customers seek it out. Here is why. Organic social media content posted on Instagram by customers impressed with its range of trendy and affordable tops for women has ensured an enviable customer base for Rani Collection, one extending beyond the Indian shores

Sikkander Sultan, seller of tops for women at Pondy Bazaar, operates from a small space in another store. His enterprise Rani Collection functions without a nameboard, but customers seek it out. Here is why. Organic social media content posted on Instagram by customers impressed with its range of trendy and affordable tops for women has ensured an enviable customer base for Rani Collection, one extending beyond the Indian shores