The merger signals a strategic response to evolving market dynamics and technological challenges.

Getty Images announced that it would buy rival Shutterstock to create a $3.7 billion visual content company which is set to become a powerhouse in the industry.

Two of the world’s biggest visual content marketplaces, Getty Images and Shutterstock, are merging.

Getty Images and Shutterstock are teaming up in what Getty called a merger of equals. The combination will create a company with an enterprise value of $3.7 billion.

Rival photo agencies Getty Images Holdings and Shutterstock are to join forces in a $3.7bn deal, it was announced on Tuesday, sending shares in both companies soaring.

Getty Images and Shutterstock have agreed to combine in a deal that creates a $3.7 billion visual content company. From a report: The deal underscores the soaring demand for images and related content from content creators and platforms. Getty CEO Craig Peters will remain chief executive of the comb...

Seattle-based Getty reportedly has been weighing how to structure a deal that would bring together two of the biggest providers of licensed visual-content in the U.S.