While US venues have led the way in high-concept hospitality offerings in recent years, the addition of a swimming pool to Silverstone’s Pop-Up hotel demonstrates how competitive VIP offerings have become an essential facet of F1’s financial ecosystem

While US venues have led the way in high-concept hospitality offerings in recent years, the addition of a swimming pool to Silverstone’s Pop-Up hotel demonstrates how competitive VIP offerings have become an essential facet of F1’s financial ecosystem