Bristol-based Nesti raises €300k to transform outbound sales with gen AI video models | EU-Startups

Nesti, a platform designed to equip sales development teams to exceed their targets with personalised outbound videos at scale, has secured €300k in a pre-seed funding round led by SFC Capital. This investment will help Nesti build out its engineering team and expedite its pace of growth & customer support to keep up with demand for their latest product.

The product uses generative AI video models to transform outbound sales with its ability to create AI replicas of sales reps, enabling them to produce unique, personal, and interactive outbound prospecting videos, on dynamic landing pages, at scale. On average, Nesti’s clients have seen a 65% uplift in demos booked and a 300% increase in response rates. Nesti is building what Salesloft built for email personalisation, but for video prospecting.

The oversubscribed round was led by SFC Capital, a London-based VC who have also backed the likes of Cognism and Onfido. Investment has also come in from some of Nesti’s early clients which already range from high-growth SaaS scaleups to global firms. Selected B2B sales, GTM, and marketing heavyweights have also invested, such as Richard Fitzmaurice, renowned Global B2B CMO & NED, Lee Durham and Richard Lane, co-founders of the UK’s leading sales acceleration agency durhamlane, and Ben Kent, Founder & CEO of the number one provider of client insight to the world’s leading advisory firms, Meridian West.

Luke Kellett, Co-founder & CRO at Nesti, said: “In this tough economic climate, companies are really having to watch their bottom line. Sales teams are under immense pressure to find new ways to succeed, especially at the top of the funnel – that’s where Nesti comes in. We’re fundamentally helping companies improve outbound conversion rates and drive more pipeline by integrating scalable & personalised video into their campaigns.”

Solving the outbound sales puzzle

This announcement follows the success of Nesti’s early customers. The platform’s proven ability to drive significant uplift in outbound sales conversion rates and pipeline generation has sparked intense interest from a wide range of companies, from mid-market technology companies through to global FTSE 100 firms.

Ed Stevenson, Investment Executive at SFC Capital, added: “The team at Nesti are building one of the most exciting B2B platforms we have seen recently. Nesti is well designed, extremely easy to use and is already proving its effectiveness amongst sales teams. There is an abundance of potential to not only own the generative AI video prospecting space but also expand into horizontal markets. We are excited to be working with the team as they expand and grow.”

Richard Fitzmaurice, Global CMO & Angel Investor, commented: “Pipeline generation is critical to any B2B business. Traditional outbound tactics are increasingly ineffective in today’s crowded markets, with companies often making the mistake of doing things how they have always been done and trying to stand out by using the same tactics as their competitors.”

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