Danish FoodTech startup Noahs secures €1.9 million to scale its digital retail-food platform | EU-Startups

Noahs, Copenhagen-based FoodTech company which transforms the service stations, supermarkets, and travel hubs into modern food destinations, has raised €1.9 million in post-Seed funding at a €6.5 million pre-money valuation – with a Series A expected in 2026.

The round was led by PSV Tech and joined by angel investors, Kraen Nielsen, ​​Executive Advisor & Tech Investor, Former Group CEO and CTO of Coop Denmark, and Bob Stein, President RBS & Associates. Existing shareholders, including early Noahs investor Torben Frigaard Rasmussen, Former e-conomic CEO and active angel investor, also participated in the round.

“Noahs has a real opportunity to reshape the whole infrastructure of how food moves through retail. Our strategy is to be present in 10.000 locations by 2030 and become the backbone of a new digital economy by 2040. With the recent investment injection Noahs will accelerate its move from concept to category leader, powered by partners who understand that the future of retail food is digital, modular and global,” shares Daniel Baven, CEO & co-founder of Noahs.

In 2025, several European FoodTech and adjacent retail-food infrastructure startups announced new funding rounds, providing useful context for Noahs’ post-Seed raise.

Athens-based StiQ secured €20 million to scale its AI-driven virtual-kitchen platform, while London’s Mondra raised €11.8 million in Series A funding to expand its emissions-mapping and supply-chain analytics tools for food producers and retailers. In the UK, Modern Baker closed €2.8 million to develop its nutrition-focused processed-food line.

Together, these deals represent roughly €34.6 million in sector activity.

Against this backdrop, Noahs’ round sits at an earlier stage but aligns with ongoing investor interest in technologies that modernise the food value chain – from cloud kitchens to sustainability platforms and healthier consumer products.

None of the 2025 announcements came from Denmark, highlighting Noahs’ distinct position in its domestic market.

“At PSV Tech, we are committed to working with founders who challenge the way industries operate. In NOAHS, we met a team with a bold vision for the future of retail and a clear sense of how the right tech solutions can create real value for convenience stores and retailers. Their approach blends deep industry insight with pragmatic automation to solve real problems and not just optimise for technology’s sake. We’re proud to back their journey,” says Helle Uth, Co-founder and Partner, PSV Tech.

Founded in 2020, Noahs has built a platform that enables global retailers to enter the digital food economy with “zero capex and minimal labour“. The company has reportedly grown their revenue by over 200% in the past 3 years and onboarded international conglomerate clients and partners including MAXOL, Q8, DSC and MENY.

The company’s three-layered platform – technology, brand streaming, and modular kitchen infrastructure – gives retailers a scalable way to turn any store into a multi-brand food hub.

While the retail sector counts more than 3 million locations worldwide, the company believes much of it remains offline. Meanwhile, the daily consumer’s behaviour is notably changing towards convenience and tech-enablement: almost 50% of households’ food consumption is food away from home; furthermore 39% of consumers are discovering a new restaurant or café, attracted by technological innovation and diversity of offerings.

And that is where Noahs looks to make a name for themselves, offering plug-and-play solutions, turning the analogue convenience stores to digital marketplaces that play a central role in the future of food.

“This round lets Noahs accelerate and internationalise the roll-outs with fuel, convenience and grocery retailers across markets. The tailwinds are clear: convenience retail heading past $1 trillion this decade and online food delivery on course for $500 billion by 2030. It’s a scalable way for large retailers to step into the digital foodvenience economy,” shares Kraen Nielsen, ​​Executive Advisor & Tech Investor, Former Group CEO and CTO of Coop Denmark

The new funding will facilitate their expansion into new markets including US and UAE, advance their product development, and position the company for Series A funding which is expected in early 2026.