Ticket bosses and promoters behind Oasis tour pocket £14.8million
Six directors received the payout for 2023
by Damian Jones · NMEBosses at one of the firms involved in the ticketing and promotion of Oasis‘ reunion tour have received a £14.8m total dividend for 2023.
Six directors received the payout after the firm, SJM, made an £11.8m pre-tax profit, according to its accounts for last year (via BBC News).
The revenue from 2023 does not include fees for promoting Oasis’ tour, which experts believe could be substantial with the initial tour dates potentially pulling £400million in ticket sales, which SJM would take a cut of.
Headed by ticket promoter Simon James Moran, SJM is one of several companies involved in the promotion of the Oasis reunion tour and the selling of the tickets.
The company has also promoted and sold tickets for a range of other gigs and shows including Harry Styles, Coldplay and Little Simz.
SJM also owns gigsandtours.com, which was one of the three ticket sellers alongside Ticketmaster and SeeTickets for the Oasis tour dates. The other two promoters are MCD Promotions and DF Concerts.
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‘OASIS LIVE ’25’ reunion tour caused controversy among fans after they were taken by surprise by the dynamic pricing in place on Ticketmaster. The ticketing platform’s “surge pricing” scheme, introduced in 2022, increases ticketing priced based on demand.
Following the UK and Ireland sale controversy, the issue was brought to the Advertising Standards Agency and the European Commission, with a separate call for an investigation brought by the UK government and the European Commission.
Experts also suggested that not warning Oasis fans of the dynamic pricing may breach consumer law.
Oasis responded at the time with a statement which read: “Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used.”
As a result of the controversy, today (September 30), Oasis confirmed that a dynamic pricing structure will not be applied to their North American reunion tour dates.
Liam and Noel Gallagher’s band management also issued a statement, saying: “Ticketmaster’s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America. It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable.”
“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.”
The statement concluded: “We have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.”
The band are due to kick off their North American leg on August 24, 2025 with an opening night at the Rogers Stadium in Toronto, before the Gallagher brothers head over to the United States for three shows.
Registration for the presale is currently open on Oasis’s website until tomorrow (October 1) at 8am EST. Tickets will go on general sale on Friday (October 4) at 10am local time. Visit here to buy tickets and find more details here.