The cost of Disney+ and Hulu is going up again — but Disney argues 'we are preserving a high-value option for subscribers' as it freezes the price on three of its streaming bundles

'We are keeping the price of our most popular bundle unchanged'

by · TechRadar

News By Tom Power Published 24 September 2026

Disney has raised prices in the US for all but three of its standalone streaming plans and bundles (Image credit: AFM Visuals / Shutterstock)

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  • Disney has confirmed new price hikes for Disney+ and Hulu in the US
  • However, the cost of three bundles has been frozen
  • Fans in the UK, Europe, and Australia won't be affected for the time being

Disney has confirmed price hikes for all but three of its standalone Disney+ and Hulu plans, and bundles including both platforms, in the US — but there's no word on when other nations might be hit by similar rises.

Yesterday (September 23), Bloomberg reported that the entertainment giant was about to increase the cost of signing up for a subscription for the sixth time in as many years.

Per Bloomberg's sources, the biggest markup would see the Hulu-Disney+ Premium (ad-free) bundle go up by 13% to $21.49 per month. That means new and current users would have to pay an additional $2.50 every 30 days. Meanwhile, the cost of numerous other standalone tiers and bundles would go up by as little as $0.50 or as much as $3.00.

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The latest price hikes come as Marvel fans prepare for Avengers: Doomsday's arrival with another MCU movie marathon (Image credit: Marvel Studios)

Approached by TechRadar for comment, Disney acknowledged that Bloomberg's report was factual.

However, a studio rep was keen to stress that three of its bundles, including its cheapest offering — the Hulu-Disney+ bundle (with ads) experience — would not be subject to price increases.

"While competitors have raised prices by an average of 13% this year, we are keeping the price of our most popular bundle unchanged and have increased our standalone ad-supported offerings by just 4%," a Disney spokesperson told me.

"We continue to significantly invest in enhancements to Disney+ — new technology, features, and personalization. These improvements continue to strengthen the value we deliver to subscribers and will culminate in the one app experience later this year."

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