Nike turns the mountains of Chamonix into camouflage for its biggest ACG trail running collection yet
The Chamo Camo collection covers five trail shoes and a full range of race-ready apparel
by Matt Kollat · T3
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Nike ACG has unveiled a new trail-running collection inspired by the landscape surrounding Chamonix, the birthplace of modern mountaineering and the home of UTMB, admittedly one of the most popular ultra-trail running events in the world.
The new range transforms the colours and textures of the French Alps into an unusually convincing camouflage print.
Chamo Camo stretches across five of Nike’s trail-running shoes, including the ACG Ultrafly, ACG Zegama Trail, Pegasus Trail, Wildhorse and Terra Kiger.
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Each receives a layered grey and green pattern informed by the granite, limestone and sandstone formations found around Mont Blanc, alongside the region’s forests, vegetation and lichen.
The result is considerably subtler than conventional military-style camouflage.
Nike says the inspiration for the pattern came from how the landscape changes between dawn and dusk, helping the products blend into the terrain that inspired them.
Hide and peak
Chamo Camo will also feature across the All Conditions Racing Department’s athlete race kit and a wider collection of men’s and women’s apparel.
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The range includes Dri-FIT ADV singlets, distance tops, race shorts, tights and warm-up layers.
Nike has also applied the pattern to clothing featuring its Aero-FIT Radical AirFlow technology, which uses a highly open structure to promote airflow during hot-weather exercise.
Retail pieces include trail-running tanks, Solar Chase tops, lined shorts and graphic T-shirts, allowing runners to recreate the coordinated race-day look without necessarily heading off to compete in the Alps.
The launch arrives as Nike continues to reposition ACG as a serious performance-outdoor brand.
Its expanding footwear line now covers everything from technical trail racing to cushioned ultramarathon running and lightweight hiking.
Nike hasn’t formally labelled Chamo Camo as a UTMB collection, but its Chamonix inspiration and summer launch leave little doubt about the mountain-running moment it is targeting.
The Nike ACG Chamo Camo collection launches on 29 July at Nike US, with availability through selected ACG retailers.
The ACG Zegama Trail Chamo Camo is priced at $180 (~£135 / €158 / AU$258) in the US, while UK, EU and AU pricing has yet to be confirmed.
TOPICS
Nike