BARK (NYSE:BARK) Trading Down 4.6% – Time to Sell?

04 Jan 2026, 11:32 by Jessica Moore · The Cerbat Gem

BARK, Inc. (NYSE:BARK – Get Free Report)’s share price was down 4.6% on Friday . The company traded as low as $0.5732 and last traded at $0.5750. Approximately 594,299 shares traded hands during trading, a decline of 27% from the average daily volume of 817,995 shares. The stock had previously closed at $0.6025.

Analysts Set New Price Targets

Several equities analysts recently commented on BARK shares. Weiss Ratings reiterated a “sell (d-)” rating on shares of BARK in a research note on Wednesday, October 8th. Wall Street Zen lowered BARK from a “hold” rating to a “sell” rating in a research note on Monday, October 27th. One analyst has rated the stock with a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Hold” and an average target price of $2.67.

Get Our Latest Report on BARK

BARK Trading Down 4.6%

The company has a market capitalization of $98.66 million, a P/E ratio of -2.88 and a beta of 1.90. The company’s fifty day moving average is $0.71 and its 200 day moving average is $0.81.

BARK (NYSE:BARK – Get Free Report) last posted its earnings results on Monday, November 10th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.01) by ($0.02). BARK had a negative return on equity of 23.45% and a negative net margin of 7.81%.The company had revenue of $106.97 million for the quarter, compared to analysts’ expectations of $103.57 million. Equities research analysts predict that BARK, Inc. will post -0.09 EPS for the current year.

Insider Activity

In other BARK news, Director Jim Mcginty sold 60,000 shares of the stock in a transaction that occurred on Wednesday, December 10th. The shares were sold at an average price of $0.63, for a total value of $37,800.00. Following the sale, the director directly owned 439,384 shares in the company, valued at $276,811.92. This represents a 12.01% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Henrik Werdelin sold 50,000 shares of the stock in a transaction on Wednesday, December 10th. The stock was sold at an average price of $0.65, for a total value of $32,500.00. Following the completion of the sale, the director owned 10,890,385 shares in the company, valued at $7,078,750.25. This trade represents a 0.46% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 14.80% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Byrne Asset Management LLC purchased a new position in shares of BARK in the second quarter valued at about $30,000. Brevan Howard Capital Management LP bought a new stake in shares of BARK during the 2nd quarter valued at $32,000. CWM LLC grew its holdings in BARK by 100.1% in the second quarter. CWM LLC now owns 42,221 shares of the company’s stock worth $37,000 after purchasing an additional 21,118 shares during the period. SG Americas Securities LLC purchased a new stake in shares of BARK in the 3rd quarter worth approximately $41,000. Finally, BNP Paribas Financial Markets increased its holdings in shares of BARK by 323.4% during the third quarter. BNP Paribas Financial Markets now owns 50,438 shares of the company’s stock valued at $42,000 after acquiring an additional 38,526 shares in the last quarter. 28.76% of the stock is currently owned by institutional investors.

About BARK

(Get Free Report)

BARK is a consumer products and services company focused on the canine market, offering a suite of subscription-based and direct‐to‐consumer offerings designed to meet the everyday needs of dogs and their owners. The company’s core business revolves around carefully curated boxes of toys, treats and chews, which are delivered monthly to subscribers through its flagship BarkBox service. Over time, BARK has expanded its reach beyond subscription, tapping into e-commerce and wholesale channels to broaden its customer base.