Rollins (NYSE:ROL) Price Target Raised to $68.00

17 Jan 2026, 03:00 by Amy Steele · The Cerbat Gem

Rollins (NYSE:ROL – Free Report) had its price target lifted by Wells Fargo & Company from $65.00 to $68.00 in a research report released on Wednesday,Benzinga reports. The brokerage currently has an overweight rating on the business services provider’s stock.

A number of other equities analysts have also commented on the stock. Morgan Stanley raised shares of Rollins from an “equal weight” rating to an “overweight” rating and raised their target price for the stock from $58.00 to $72.00 in a research report on Wednesday, December 17th. Canaccord Genuity Group set a $55.00 price target on Rollins and gave the company a “hold” rating in a report on Friday, October 31st. Barclays raised Rollins from an “equal weight” rating to an “overweight” rating and increased their price objective for the stock from $60.00 to $72.00 in a research note on Friday, December 5th. The Goldman Sachs Group restated a “buy” rating and set a $64.00 price objective on shares of Rollins in a report on Thursday, October 30th. Finally, JPMorgan Chase & Co. started coverage on Rollins in a report on Friday, September 26th. They issued an “overweight” rating and a $70.00 target price for the company. Eleven analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat, Rollins has a consensus rating of “Moderate Buy” and a consensus target price of $67.33.

Get Our Latest Report on ROL

Rollins Stock Up 1.0%

NYSE:ROL opened at $62.78 on Wednesday. The company has a market cap of $30.42 billion, a price-to-earnings ratio of 58.67 and a beta of 0.79. Rollins has a twelve month low of $48.17 and a twelve month high of $62.81. The company has a current ratio of 0.77, a quick ratio of 0.71 and a debt-to-equity ratio of 0.32. The stock has a fifty day simple moving average of $60.13 and a 200-day simple moving average of $58.06.

Rollins (NYSE:ROL – Get Free Report) last posted its quarterly earnings results on Wednesday, October 29th. The business services provider reported $0.35 EPS for the quarter, topping analysts’ consensus estimates of $0.32 by $0.03. Rollins had a net margin of 14.02% and a return on equity of 37.60%. The firm had revenue of $1.03 billion for the quarter, compared to analysts’ expectations of $1.02 billion. During the same period in the prior year, the business posted $0.29 earnings per share. The business’s revenue for the quarter was up 12.0% on a year-over-year basis. Analysts anticipate that Rollins will post 1.09 EPS for the current year.

Rollins Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Wednesday, December 10th. Investors of record on Monday, November 10th were given a dividend of $0.1825 per share. The ex-dividend date of this dividend was Monday, November 10th. This is a positive change from Rollins’s previous quarterly dividend of $0.17. This represents a $0.73 dividend on an annualized basis and a yield of 1.2%. Rollins’s dividend payout ratio is currently 68.22%.

Insider Activity at Rollins

In other news, Chairman John F. Wilson sold 1,520 shares of the stock in a transaction on Monday, December 15th. The stock was sold at an average price of $59.40, for a total transaction of $90,288.00. Following the completion of the sale, the chairman owned 607,587 shares in the company, valued at approximately $36,090,667.80. This represents a 0.25% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Thomas D. Tesh sold 2,396 shares of the business’s stock in a transaction on Friday, January 9th. The stock was sold at an average price of $60.06, for a total value of $143,903.76. Following the transaction, the insider owned 29,231 shares in the company, valued at approximately $1,755,613.86. This trade represents a 7.58% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 8,707 shares of company stock valued at $515,664. 4.47% of the stock is owned by insiders.

Institutional Investors Weigh In On Rollins

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Caitong International Asset Management Co. Ltd purchased a new stake in shares of Rollins during the second quarter worth about $30,000. Board of the Pension Protection Fund purchased a new position in shares of Rollins in the 4th quarter valued at approximately $30,000. Root Financial Partners LLC acquired a new stake in Rollins in the 3rd quarter worth approximately $31,000. TD Waterhouse Canada Inc. grew its position in Rollins by 58.4% during the 2nd quarter. TD Waterhouse Canada Inc. now owns 730 shares of the business services provider’s stock worth $41,000 after purchasing an additional 269 shares during the last quarter. Finally, CYBER HORNET ETFs LLC purchased a new stake in Rollins during the 2nd quarter worth approximately $42,000. 51.79% of the stock is currently owned by hedge funds and other institutional investors.

More Rollins News

Here are the key news stories impacting Rollins this week:

Positive Sentiment: Zacks flags Rollins’ strong earnings-surprise history and says the company currently has the key attributes that make another quarterly earnings beat likely — a driver for short-term upside if results again top estimates. Will Rollins (ROL) Beat Estimates Again in Its Next Earnings Report?
Positive Sentiment: Wells Fargo (reported via AmericanBankingNews) projects strong price appreciation for ROL, signaling institutional bullishness that can lift investor sentiment and buying interest. Wells Fargo & Company Forecasts Strong Price Appreciation for Rollins (NYSE:ROL) Stock
Neutral Sentiment: Yahoo Finance published an earnings preview outlining what to watch (sales cadence, margin trends, and recurring revenue strength) ahead of Rollins’ next report — useful context but not new fundamental news. Rollins’ Quarterly Earnings Preview: What You Need to Know
Neutral Sentiment: Multiple media stories about people with the surname “Rollins” (e.g., Brooke Rollins, WWE’s Seth Rollins) are appearing in headlines but are unrelated to Rollins, Inc.; they may create search/noise but have no business impact. Representative links: Brooke Rollins claims meals can cost $3 and Seth Rollins Gives An Update On His WWE Status
Negative Sentiment: A Seeking Alpha piece argues Rollins’ rally leaves it at a “toxic valuation” and recommends selling, highlighting the stock’s high P/E and implying limited upside absent accelerating fundamentals — a counterweight that can pressure sentiment among value-focused investors. Rollins: Stock Continues Rollin’ Higher, But At A Toxic Valuation – Sell

About Rollins

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Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.