Weekly Analysts’ Ratings Updates for ServiceNow (NOW)

by · The Cerbat Gem

A number of firms have modified their ratings and price targets on shares of ServiceNow (NYSE: NOW) recently:

  • 5/18/2026 – ServiceNow is now covered by Bank of America Corporation. They set a “buy” rating and a $130.00 price target on the stock.
  • 5/6/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein. They now have a $236.00 price target on the stock, up from $226.00.
  • 5/5/2026 – ServiceNow had its “overweight” rating reaffirmed by Barclays PLC. They now have a $134.00 price target on the stock, up from $132.00.
  • 5/5/2026 – ServiceNow had its “buy” rating reaffirmed by DA Davidson. They now have a $190.00 price target on the stock.
  • 5/5/2026 – ServiceNow had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $121.00 price target on the stock.
  • 5/5/2026 – ServiceNow had its price target raised by Capital One Financial Corporation from $105.00 to $120.00. They now have an “overweight” rating on the stock.
  • 5/5/2026 – ServiceNow had its price target raised by Evercore Inc from $140.00 to $150.00. They now have an “outperform” rating on the stock.
  • 5/5/2026 – ServiceNow had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $157.00 price target on the stock.
  • 5/5/2026 – ServiceNow had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $115.00 price target on the stock.
  • 5/4/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $150.00 price target on the stock.
  • 4/30/2026 – ServiceNow had its price target raised by Citigroup Inc. from $154.00 to $158.00. They now have a “buy” rating on the stock.
  • 4/24/2026 – ServiceNow had its price target lowered by Argus from $180.00 to $134.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow was given a new $125.00 price target by Wolfe Research.
  • 4/23/2026 – ServiceNow was given a new $150.00 price target by UBS Group AG.
  • 4/23/2026 – ServiceNow was given a new $85.00 price target by KeyCorp. They now have an “underweight” rating on the stock.
  • 4/23/2026 – ServiceNow had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $135.00 price target on the stock, down from $175.00.
  • 4/23/2026 – ServiceNow had its price target lowered by FBN Securities from $160.00 to $120.00.
  • 4/23/2026 – ServiceNow had its “buy” rating reaffirmed by TD Cowen. They now have a $140.00 price target on the stock.
  • 4/23/2026 – ServiceNow is now covered by Barclays PLC. They set an “overweight” rating and a $132.00 price target on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Citizens Jmp from $260.00 to $157.00. They now have a “market outperform” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Raymond James Financial, Inc. from $160.00 to $130.00. They now have an “outperform” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target raised by Sanford C. Bernstein from $219.00 to $226.00. They now have an “outperform” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Cantor Fitzgerald to $122.00. They now have an “overweight” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Mizuho from $150.00 to $140.00. They now have an “outperform” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Evercore Inc from $175.00 to $140.00. They now have an “outperform” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Wells Fargo & Company from $185.00 to $160.00. They now have an “overweight” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by JPMorgan Chase & Co. from $195.00 to $145.00. They now have an “overweight” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Stifel Nicolaus from $135.00 to $120.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Morgan Stanley from $210.00 to $180.00. They now have an “overweight” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by DA Davidson from $220.00 to $190.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by The Goldman Sachs Group, Inc. from $188.00 to $163.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Canaccord Genuity Group Inc. from $200.00 to $145.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Truist Financial Corporation from $125.00 to $120.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Citigroup Inc. from $177.00 to $154.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Piper Sandler from $200.00 to $140.00. They now have an “overweight” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Robert W. Baird from $125.00 to $118.00. They now have an “outperform” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by Needham & Company LLC from $155.00 to $115.00. They now have a “buy” rating on the stock.
  • 4/23/2026 – ServiceNow had its price target lowered by BMO Capital Markets from $120.00 to $115.00. They now have an “outperform” rating on the stock.
  • 4/21/2026 – ServiceNow was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
  • 4/20/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $185.00 price target on the stock.
  • 4/16/2026 – ServiceNow had its price target lowered by Deutsche Bank Aktiengesellschaft from $180.00 to $135.00. They now have a “buy” rating on the stock.
  • 4/16/2026 – ServiceNow had its price target lowered by HSBC Holdings plc from $226.00 to $171.00. They now have a “buy” rating on the stock.
  • 4/16/2026 – ServiceNow had its price target lowered by Capital One Financial Corporation from $158.00 to $113.00. They now have an “overweight” rating on the stock.
  • 4/16/2026 – ServiceNow had its price target lowered by TD Cowen from $185.00 to $140.00. They now have a “buy” rating on the stock.
  • 4/16/2026 – ServiceNow had its price target lowered by Robert W. Baird from $175.00 to $125.00. They now have an “outperform” rating on the stock.
  • 4/15/2026 – ServiceNow was given a new $125.00 price target by Truist Financial Corporation.
  • 4/15/2026 – ServiceNow was given a new $130.00 price target by Oppenheimer Holdings, Inc.. They now have an “outperform” rating on the stock.
  • 4/15/2026 – ServiceNow had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $177.00 price target on the stock, down from $237.00.
  • 4/14/2026 – ServiceNow was given a new $150.00 price target by Mizuho. They now have an “outperform” rating on the stock.
  • 4/13/2026 – ServiceNow had its price target lowered by BMO Capital Markets from $170.00 to $120.00. They now have an “outperform” rating on the stock.
  • 4/13/2026 – ServiceNow had its price target lowered by Royal Bank Of Canada from $150.00 to $121.00. They now have an “outperform” rating on the stock.
  • 4/10/2026 – ServiceNow was downgraded by UBS Group AG from “buy” to “neutral”. They now have a $100.00 price target on the stock, down from $170.00.
  • 4/7/2026 – ServiceNow had its price target lowered by The Goldman Sachs Group, Inc. from $216.00 to $188.00. They now have a “buy” rating on the stock.
  • 4/7/2026 – ServiceNow had its price target lowered by BTIG Research from $200.00 to $185.00. They now have a “buy” rating on the stock.
  • 4/2/2026 – ServiceNow had its price target lowered by Stifel Nicolaus from $180.00 to $135.00. They now have a “buy” rating on the stock.
  • 4/1/2026 – ServiceNow is now covered by Benchmark Co.. They set a “buy” rating and a $125.00 price target on the stock.
  • 3/31/2026 – ServiceNow had its price target lowered by Wells Fargo & Company from $225.00 to $185.00. They now have an “overweight” rating on the stock.

Insider Activity

In other ServiceNow news, insider Jacqueline P. Canney sold 8,927 shares of the business’s stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the sale, the insider directly owned 29,531 shares of the company’s stock, valued at $2,645,977.60. The trade was a 23.21% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the sale, the insider directly owned 8,061 shares of the company’s stock, valued at $820,367.97. The trade was a 31.44% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 22,415 shares of company stock valued at $2,210,933. 0.34% of the stock is owned by corporate insiders.

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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