Amazon.com (NASDAQ:AMZN) Trading Up 3.4% – Here’s What Happened
by Jessica Moore · The Cerbat GemAmazon.com, Inc. (NASDAQ:AMZN)’s stock price rose 3.4% during mid-day trading on Tuesday . The company traded as high as $243.18 and last traded at $240.9460. Approximately 53,255,489 shares traded hands during mid-day trading, an increase of 4% from the average daily volume of 51,433,211 shares. The stock had previously closed at $233.06.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AUMOVIO picked AWS as its preferred cloud to accelerate autonomous-vehicle development — a clear revenue and platform-validation win for AWS and its AI capabilities. Autonomous Vehicle Developer AUMOVIO to Use AWS Cloud and AI Capabilities
- Positive Sentiment: Amazon expanded Alexa+ to the web and showcased CES updates for Fire TV and Bee, signaling faster consumer AI engagement and a broader platform for ad and commerce monetization. Amazon Brings Alexa+ to the Web, Rolls Out Fire TV and Bee Updates at CES 2026
- Positive Sentiment: Wall Street remains constructive — multiple analyst notes and price‑target upgrades reiterate Buy ratings, citing AI monetization, ad growth and an AWS rebound (supporting upside momentum). Wall Street analyst updates Amazon stock price target
- Neutral Sentiment: Third‑party tools and partner ecosystem news (atom11’s Neo Amazon Ads copilot; Zenity on AWS Marketplace) show expanding ad/seller tooling that could lift seller efficiency and ad spend over time, though near‑term impact is modest. atom11 Launches Neo, Award-Winning Amazon Ads Copilot for Amazon Sellers
- Neutral Sentiment: Ring (Amazon unit) launched surveillance trailers for parking lots — revenue diversification for Ring’s B2B push but raises potential privacy/regulatory questions; incremental to core AWS/ad drivers. Amazon’s Ring Unit Debuts Surveillance Trailers for Parking Lots
- Negative Sentiment: Amazon is paying into a $2.5 billion FTC settlement that will result in checks to millions of customers — a material, near‑term cash outflow and reputational drag. Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here’s who qualifies and how to get paid
- Negative Sentiment: Amazon’s “Shop Direct” AI shopping test is drawing backlash from online retailers whose sites were scraped — a partner-relations and regulatory risk that could force product changes or lead to disputes. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped
- Negative Sentiment: A federal judge refused to dismiss a COVID‑era price‑gouging class action, keeping legal exposure alive and creating potential future liabilities and distraction. Amazon must face price gouging lawsuit, US judge rules
Analyst Upgrades and Downgrades
A number of equities analysts recently weighed in on the stock. Deutsche Bank Aktiengesellschaft boosted their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Piper Sandler reaffirmed an “overweight” rating on shares of Amazon.com in a research report on Wednesday, December 3rd. Citigroup reissued an “overweight” rating on shares of Amazon.com in a research report on Wednesday, November 26th. Stifel Nicolaus raised their price target on shares of Amazon.com from $269.00 to $295.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Finally, Sanford C. Bernstein set a $300.00 price target on shares of Amazon.com and gave the stock an “outperform” rating in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have given a Hold rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $296.21.
Get Our Latest Report on Amazon.com
Amazon.com Stock Performance
The company’s fifty day moving average is $232.23 and its 200 day moving average is $227.01. The company has a market capitalization of $2.58 trillion, a P/E ratio of 34.03, a P/E/G ratio of 1.42 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.
Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm’s revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the business posted $1.43 earnings per share. As a group, equities analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.
Insider Activity
In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the transaction, the director directly owned 7,170 shares in the company, valued at approximately $1,670,610. This represents a 11.15% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 79,734 shares of company stock worth $18,534,017. Company insiders own 9.70% of the company’s stock.
Institutional Inflows and Outflows
Institutional investors and hedge funds have recently bought and sold shares of the business. Fairway Wealth LLC boosted its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the period. Carderock Capital Management Inc. bought a new stake in shares of Amazon.com in the 2nd quarter valued at about $27,000. Sellwood Investment Partners LLC bought a new stake in shares of Amazon.com in the 3rd quarter valued at about $27,000. Maryland Capital Advisors Inc. boosted its holdings in Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 95 shares during the period. Finally, Ryan Investment Management Inc. bought a new position in Amazon.com during the 2nd quarter worth approximately $48,000. 72.20% of the stock is currently owned by institutional investors.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.