Investment Analysts’ Recent Ratings Updates for eBay (EBAY)

by · The Cerbat Gem

Several brokerages have updated their recommendations and price targets on shares of eBay (NASDAQ: EBAY) in the last few weeks:

  • 1/15/2026 – eBay had its price target raised by analysts at Arete from $91.00 to $103.00. They now have a “neutral” rating on the stock.
  • 1/14/2026 – eBay had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $78.00 to $77.00. They now have a “sell” rating on the stock.
  • 1/13/2026 – eBay was given a new $112.00 price target on by analysts at UBS Group AG.
  • 1/13/2026 – eBay had its price target raised by analysts at Morgan Stanley from $102.00 to $112.00. They now have an “overweight” rating on the stock.
  • 1/8/2026 – eBay had its price target raised by analysts at Wells Fargo & Company from $96.00 to $98.00. They now have an “equal weight” rating on the stock.
  • 1/3/2026 – eBay was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
  • 12/29/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
  • 12/22/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
  • 12/19/2025 – eBay had its price target lowered by analysts at President Capital from $103.00 to $94.00. They now have a “buy” rating on the stock.
  • 12/15/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
  • 12/8/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
  • 12/1/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
  • 11/25/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
  • 11/24/2025 – eBay is now covered by analysts at BNP Paribas. They set a “hold” rating on the stock.
  • 11/24/2025 – eBay is now covered by analysts at BNP Paribas Exane. They set a “neutral” rating on the stock.

eBay Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Friday, December 12th. Investors of record on Friday, November 28th were issued a $0.29 dividend. The ex-dividend date of this dividend was Friday, November 28th. This represents a $1.16 dividend on an annualized basis and a dividend yield of 1.2%. eBay’s dividend payout ratio (DPR) is currently 25.22%.

Insiders Place Their Bets

In other eBay news, CEO Jamie Iannone sold 7,221 shares of the company’s stock in a transaction that occurred on Wednesday, November 5th. The shares were sold at an average price of $81.08, for a total value of $585,478.68. Following the completion of the sale, the chief executive officer owned 235,781 shares of the company’s stock, valued at approximately $19,117,123.48. This represents a 2.97% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, SVP Jordan Douglas Bradle Sweetnam sold 865 shares of the firm’s stock in a transaction on Thursday, December 18th. The stock was sold at an average price of $82.67, for a total value of $71,509.55. Following the sale, the senior vice president directly owned 4,733 shares in the company, valued at $391,277.11. The trade was a 15.45% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 53,675 shares of company stock valued at $4,388,825 over the last quarter. Company insiders own 0.64% of the company’s stock.

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.

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