Brokerages Set Snap Inc. (NYSE:SNAP) Target Price at $7.65

21 Sep 2026, 05:14 by Renee Jackson · The Cerbat Gem

Snap Inc. (NYSE:SNAP – Get Free Report) has earned a consensus recommendation of “Hold” from the thirty-six analysts that are currently covering the stock, MarketBeat.com reports. Two research analysts have rated the stock with a sell rating, twenty-four have given a hold rating, eight have assigned a buy rating and two have issued a strong buy rating on the company. The average 1-year target price among brokerages that have issued ratings on the stock in the last year is $7.6483.

SNAP has been the topic of several recent research reports. Guggenheim reissued a “neutral” rating on shares of Snap in a research report on Wednesday, September 2nd. UBS Group set a $6.00 target price on shares of Snap in a research note on Tuesday, August 4th. BMO Capital Markets reiterated an “outperform” rating on shares of Snap in a report on Tuesday, August 4th. The Goldman Sachs Group reissued a “neutral” rating and issued a $6.50 price target on shares of Snap in a research note on Tuesday, August 4th. Finally, Cantor Fitzgerald raised their price target on shares of Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a report on Tuesday, August 4th.

Read Our Latest Stock Report on SNAP

Insider Buying and Selling

In other Snap news, CTO Robert Murphy sold 2,000,000 shares of the firm’s stock in a transaction on Wednesday, August 5th. The stock was sold at an average price of $5.55, for a total transaction of $11,100,000.00. Following the completion of the sale, the chief technology officer owned 41,809,791 shares of the company’s stock, valued at $232,044,340.05. This trade represents a 4.57% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, General Counsel Zachary Briers sold 136,504 shares of Snap stock in a transaction on Monday, August 17th. The shares were sold at an average price of $5.20, for a total value of $709,820.80. Following the completion of the sale, the general counsel owned 2,424,331 shares in the company, valued at $12,606,521.20. This represents a 5.33% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 2,445,926 shares of company stock valued at $13,426,930 in the last ninety days. Company insiders own 22.68% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of SNAP. Capital World Investors lifted its holdings in shares of Snap by 1.4% in the 4th quarter. Capital World Investors now owns 88,452,006 shares of the company’s stock worth $713,808,000 after acquiring an additional 1,179,543 shares during the last quarter. Geode Capital Management LLC increased its holdings in Snap by 3.6% in the 4th quarter. Geode Capital Management LLC now owns 13,525,119 shares of the company’s stock valued at $108,711,000 after purchasing an additional 469,795 shares during the last quarter. Empyrean Capital Partners LP purchased a new stake in Snap in the first quarter valued at approximately $25,300,000. Saba Capital Management L.P. raised its position in Snap by 232.5% in the first quarter. Saba Capital Management L.P. now owns 4,727,808 shares of the company’s stock valued at $21,748,000 after purchasing an additional 3,306,024 shares during the period. Finally, SG Americas Securities LLC lifted its stake in Snap by 44.7% during the first quarter. SG Americas Securities LLC now owns 4,535,783 shares of the company’s stock worth $20,865,000 after purchasing an additional 1,401,178 shares in the last quarter. Institutional investors and hedge funds own 47.52% of the company’s stock.

Snap Price Performance

NYSE:SNAP opened at $5.53 on Friday. Snap has a one year low of $3.81 and a one year high of $9.28. The stock has a market cap of $9.34 billion, a PE ratio of -30.69 and a beta of 1.05. The company has a debt-to-equity ratio of 1.75, a quick ratio of 2.94 and a current ratio of 2.94. The stock has a 50 day moving average price of $5.20 and a 200 day moving average price of $5.19.

Snap (NYSE:SNAP – Get Free Report) last released its quarterly earnings data on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, topping analysts’ consensus estimates of ($0.12) by $0.02. Snap had a negative return on equity of 14.61% and a negative net margin of 4.90%.The company had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.54 billion. During the same quarter in the previous year, the company posted ($0.16) earnings per share. The firm’s revenue for the quarter was up 18.9% compared to the same quarter last year. Equities research analysts expect that Snap will post -0.02 EPS for the current fiscal year.

More Snap News

Here are the key news stories impacting Snap this week:

Positive Sentiment: Snap introduced SPECS Intelligence, an anticipatory AI service designed for its $2,000 SPECS AR glasses, iPhones and Macs. The service uses connected apps and personal context to help users manage tasks and goals, positioning Snap in the increasingly competitive consumer AI market. Snap Introduces SPECS Intelligence
Positive Sentiment: The company expanded SPECS trials and announced enterprise partnerships with NVIDIA, Amazon Web Services and Salesforce, targeting industrial, retail and field-service applications. Enterprise adoption could broaden Snap’s revenue base beyond consumer advertising if the trials convert into commercial deployments. Snap Enterprise AI Partnerships
Positive Sentiment: Snap emphasized privacy controls for SPECS Intelligence and plans to begin consumer trials on October 1. The privacy-first positioning and new charging case with cellular connectivity may help support adoption. SPECS Experiences and Partnerships
Neutral Sentiment: Royal Bank of Canada reaffirmed a “Sector Perform” rating but set an $8 price target, implying substantial potential upside from recent trading levels while signaling a lack of strong near-term conviction.
Neutral Sentiment: Unusual options activity showed call purchases above typical levels, indicating increased speculative interest but not necessarily a fundamental improvement in Snap’s outlook.
Negative Sentiment: Brokerages maintain a consensus “Hold” rating, underscoring investor caution as Snap continues to report losses and must prove that SPECS can scale profitably. Recent weakness while the broader market advanced also suggests the AI announcements have not yet overcome concerns about execution and monetization. Snap Consensus Hold Rating

About Snap

(Get Free Report)

Snap Inc is a technology and social media company best known for Snapchat, a visual messaging and social networking application. Snapchat enables users to communicate through photos, videos, text messages and augmented reality experiences, including Lenses and filters. The platform also offers Stories, Spotlight for short-form video, Snap Map and other tools for discovering and sharing content.