Insider Buying: NIKE (NYSE:NKE) CEO Purchases 23,660 Shares of Stock

14 Apr 2026, 17:32 by Amy Steele · The Cerbat Gem

NIKE, Inc. (NYSE:NKE – Get Free Report) CEO Elliott Hill acquired 23,660 shares of the business’s stock in a transaction dated Monday, April 13th. The shares were purchased at an average price of $42.27 per share, with a total value of $1,000,108.20. Following the transaction, the chief executive officer owned 265,247 shares of the company’s stock, valued at approximately $11,211,990.69. This represents a 9.79% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is available through this link.

NIKE Price Performance

Shares of NIKE stock traded up $1.28 during trading on Tuesday, reaching $44.19. 20,936,419 shares of the stock traded hands, compared to its average volume of 19,160,285. The company has a market capitalization of $65.44 billion, a price-to-earnings ratio of 29.27, a P/E/G ratio of 2.25 and a beta of 1.31. The business has a fifty day simple moving average of $56.07 and a two-hundred day simple moving average of $61.89. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.14 and a quick ratio of 1.45. NIKE, Inc. has a 52-week low of $42.09 and a 52-week high of $80.17.

NIKE (NYSE:NKE – Get Free Report) last announced its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, beating analysts’ consensus estimates of $0.29 by $0.06. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The firm had revenue of $11.28 billion during the quarter, compared to the consensus estimate of $11.23 billion. During the same quarter last year, the firm earned $0.54 EPS. The firm’s revenue for the quarter was up .1% compared to the same quarter last year. Sell-side analysts expect that NIKE, Inc. will post 2.05 EPS for the current year.

NIKE Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Wednesday, April 1st. Investors of record on Monday, March 2nd were issued a $0.41 dividend. The ex-dividend date of this dividend was Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.7%. NIKE’s dividend payout ratio (DPR) is presently 108.61%.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

Positive Sentiment: Survey evidence that U.S. teens still favor Nike could support future demand and brand pricing power. 1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike
Positive Sentiment: Value-oriented commentators (Dogs of the Dow coverage) argue Nike’s large YTD decline makes it attractive to income/value investors if the turnaround proves sustainable. Why the Dogs of the Dow Strategy Says Nike Is a Buy Right Now
Neutral Sentiment: Management is shifting mix toward wholesale to lean on retail partners to rebuild margins after digital sales softened — this could stabilize margins but execution/timing risk remains. NIKE’s Sales Mix Shift: Wholesale Gains vs. Digital Decline
Neutral Sentiment: Major brokerhouses are clustering around neutral: JPMorgan reiterated neutral and Piper Sandler moved to Neutral — these limit near-term buy-side analyst support but are not outright sell calls. NIKE, Inc. – JPMorgan reaffirms neutral NIKE’s (NKE) Neutral Rating Reiterated at Piper Sandler
Negative Sentiment: HSBC sharply cut its price target (from $90 to $48) and downgraded Nike to Hold, citing a “show-me” turnaround and near-term headwinds — a material hit to analyst sentiment and a driver of recent selling. HSBC Downgrades Nike to Hold as Turnaround Becomes a Show-Me Story With No Near-Term Catalysts
Negative Sentiment: Analyst commentary and research note coverage highlight a delayed turnaround risk — weak guidance/timing concerns are fueling the bear case and selling pressure. Nike’s (NKE) Delayed Turnaround Fuels the Bear Case. The Clock Is Ticking
Negative Sentiment: Company filing for a shelf registration tied to an ESOP could increase future share supply or change employee ownership dynamics — potential dilution risk to monitor. Nike (NKE) Valuation Check After Turnaround Challenges And Analyst Downgrades
Negative Sentiment: Regulatory/tariff and legal chatter (including a shareholder solicitation re: insider duties) add event risk that could pressure sentiment if escalated. Did NIKE, Inc. Insiders Breach their Fiduciary Duties to Shareholders?

Analysts Set New Price Targets

A number of brokerages recently commented on NKE. Bank of America reaffirmed a “neutral” rating and issued a $55.00 price target (down from $73.00) on shares of NIKE in a report on Wednesday, April 1st. Telsey Advisory Group lowered their price target on shares of NIKE from $65.00 to $55.00 and set a “market perform” rating for the company in a report on Wednesday, April 1st. Argus lowered their price target on shares of NIKE from $85.00 to $70.00 in a report on Tuesday, December 23rd. CICC Research downgraded shares of NIKE from an “outperform” rating to a “market perform” rating and lowered their price target for the company from $69.00 to $58.00 in a report on Monday, April 6th. Finally, Jefferies Financial Group lowered their price target on shares of NIKE from $110.00 to $90.00 and set a “buy” rating for the company in a report on Wednesday, April 1st. Seventeen equities research analysts have rated the stock with a Buy rating, seventeen have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Hold” and an average target price of $62.34.

Read Our Latest Stock Report on NIKE

Institutional Trading of NIKE

Several institutional investors have recently added to or reduced their stakes in NKE. J. Stern & Co. LLP lifted its stake in NIKE by 49,010.4% in the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after purchasing an additional 47,956,692 shares during the last quarter. Norges Bank bought a new stake in NIKE in the fourth quarter worth about $829,956,000. Harris Associates L P bought a new stake in NIKE in the second quarter worth about $621,525,000. Capital World Investors lifted its stake in NIKE by 16.2% in the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock worth $3,126,246,000 after purchasing an additional 6,830,938 shares during the last quarter. Finally, Jasper Ridge Partners L.P. lifted its stake in NIKE by 2,492.4% in the fourth quarter. Jasper Ridge Partners L.P. now owns 4,883,229 shares of the footwear maker’s stock worth $311,111,000 after purchasing an additional 4,694,859 shares during the last quarter. Institutional investors own 64.25% of the company’s stock.

About NIKE

(Get Free Report)

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).