Oppenheimer Forecasts Strong Price Appreciation for Amazon.com (NASDAQ:AMZN) Stock

28 Jan 2026, 10:34 by Teresa Graham · The Cerbat Gem

Amazon.com (NASDAQ:AMZN) had its target price lifted by equities research analysts at Oppenheimer from $305.00 to $315.00 in a report issued on Wednesday, Marketbeat.com reports. The brokerage presently has an “outperform” rating on the e-commerce giant’s stock. Oppenheimer’s price target suggests a potential upside of 27.36% from the stock’s previous close.

Other research analysts also recently issued reports about the company. BNP Paribas Exane started coverage on Amazon.com in a report on Monday, November 24th. They set an “outperform” rating on the stock. CIBC upped their target price on shares of Amazon.com to $315.00 in a research note on Monday, October 20th. Morgan Stanley reiterated an “overweight” rating and issued a $315.00 price target (up from $300.00) on shares of Amazon.com in a research note on Friday, October 31st. DA Davidson increased their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Finally, China Renaissance increased their price target on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a report on Monday, November 3rd. One analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $295.91.

Get Our Latest Analysis on Amazon.com

Amazon.com Stock Up 1.1%

Shares of Amazon.com stock traded up $2.65 during midday trading on Wednesday, hitting $247.33. The company had a trading volume of 3,672,978 shares, compared to its average volume of 39,483,160. The company has a 50 day moving average of $232.23 and a 200 day moving average of $229.37. The stock has a market capitalization of $2.64 trillion, a P/E ratio of 34.90, a P/E/G ratio of 1.49 and a beta of 1.37. Amazon.com has a 52-week low of $161.38 and a 52-week high of $258.60. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s quarterly revenue was up 13.4% on a year-over-year basis. During the same period in the prior year, the firm posted $1.43 earnings per share. On average, equities analysts predict that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In related news, CEO Douglas J. Herrington sold 22,000 shares of the company’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the transaction, the chief executive officer owned 493,507 shares in the company, valued at approximately $123,391,555.21. This represents a 4.27% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Amazon.com

Several large investors have recently bought and sold shares of the business. Fairway Wealth LLC increased its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new stake in shares of Amazon.com in the 3rd quarter worth about $27,000. Maryland Capital Advisors Inc. boosted its stake in shares of Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares during the period. Bridge Generations Wealth Management LLC grew its holdings in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares during the last quarter. Finally, Cooksen Wealth LLC raised its position in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon confirmed plans to cut about 16,000 corporate jobs (bringing total cuts to ~30,000 since October), which investors view as a clear cost‑reduction push that should improve operating margins and free cash for higher‑priority AI infrastructure. Amazon cuts 16,000 jobs (Reuters)
Positive Sentiment: Amazon is shutting down Amazon Fresh and Amazon Go stores and converting some locations into Whole Foods, a move that trims unprofitable retail experiments and concentrates capital and logistics on scalable grocery/delivery operations. Amazon converts Fresh & Go stores (CNBC)
Neutral Sentiment: Management says cuts and restructurings are aimed at redirecting resources into AI and data‑center capacity — a potential long‑term positive for AWS but one whose net effect depends on execution and timing. Amazon redirects spend to AI/data centers (NYT)
Negative Sentiment: Amazon faces large near‑term AI capital requirements and operating strain; reports note multi‑billion AI spending plans that could pressure cash flow and margins before cost savings take full effect. AI spending vs. job cuts (Yahoo Finance)
Negative Sentiment: Competitive dynamics in cloud AI are intensifying (e.g., Microsoft’s new Maia 200 inference chip), which could limit AWS pricing power or require further investment to keep pace—an offset to the cost‑cutting story. Maia 200 and cloud competition (MarketBeat)
Negative Sentiment: An internal email misfire prematurely tipped employees to the layoffs, highlighting operational/communication risks and potential morale/retention headwinds in cloud and engineering teams. Premature layoff email (Reuters)

About Amazon.com

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Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.