Dunelm Group (LON:DNLM) Shares Cross Below Two Hundred Day Moving Average – What’s Next?

17 Apr 2026, 23:16 by Doug Wharley · The Cerbat Gem

Dunelm Group plc (LON:DNLM – Get Free Report)’s share price passed below its 200-day moving average during trading on Wednesday . The stock has a 200-day moving average of GBX 1,022.41 and traded as low as GBX 838.50. Dunelm Group shares last traded at GBX 848, with a volume of 246,924 shares trading hands.

Key Dunelm Group News

Here are the key news stories impacting Dunelm Group this week:

Positive Sentiment: Shore Capital reaffirmed its “buy” rating on Dunelm, which provides support for the stock and may limit further downside while investors reassess fundamentals. Article Title
Positive Sentiment: Jefferies reaffirmed a “buy” rating and set a GBX 1,075 price target, signaling continued analyst conviction in medium-term recovery potential and offering a clear upside reference for investors. Article Title
Neutral Sentiment: Aggregated DNLM coverage and headlines are being circulated on market news feeds (general share-news roundup), which keeps the stock in active trading and contributes to higher volume and volatility. DNLM Share News Today
Negative Sentiment: Berenberg trimmed its price target from GBX 1,425 to GBX 1,350 but kept a “buy” rating — a downgrade to upside expectations that lowers the analyst-implied ceiling and can weigh on sentiment. Article Title
Negative Sentiment: Canaccord cut its target from GBX 1,280 to GBX 1,240 while maintaining “buy” — another reduction in consensus upside that signals caution among brokers. Article Title
Negative Sentiment: Investigative coverage reports that Dunelm shares tumbled after the company flagged slowing sales growth and a dimmed outlook — this earnings-driven disappointment is the primary negative catalyst behind recent weakness and higher trading volumes. Dunelm shares tumble as sales growth slows, outlook dims

Analysts Set New Price Targets

DNLM has been the topic of a number of recent research reports. Deutsche Bank Aktiengesellschaft dropped their target price on Dunelm Group from GBX 1,360 to GBX 1,200 and set a “buy” rating on the stock in a research report on Friday, January 16th. Panmure Gordon dropped their target price on Dunelm Group from GBX 995 to GBX 830 and set a “sell” rating on the stock in a research report on Monday, January 19th. Jefferies Financial Group reissued a “buy” rating and issued a GBX 1,075 target price on shares of Dunelm Group in a research report on Thursday. Shore Capital Group reissued a “buy” rating on shares of Dunelm Group in a research report on Thursday. Finally, Canaccord Genuity Group dropped their target price on Dunelm Group from GBX 1,280 to GBX 1,240 and set a “buy” rating on the stock in a research report on Friday. Seven analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of GBX 1,199.44.

Read Our Latest Report on Dunelm Group

Dunelm Group Stock Up 1.7%

The firm has a market cap of £1.66 billion, a P/E ratio of 11.19, a price-to-earnings-growth ratio of -10.32 and a beta of 1.03. The company has a quick ratio of 0.16, a current ratio of 0.83 and a debt-to-equity ratio of 175.79. The firm has a fifty day moving average of GBX 886.50 and a 200-day moving average of GBX 1,019.04.

Dunelm Group (LON:DNLM – Get Free Report) last released its earnings results on Tuesday, February 10th. The company reported GBX 42 earnings per share (EPS) for the quarter. Dunelm Group had a return on equity of 105.88% and a net margin of 8.29%. On average, equities research analysts anticipate that Dunelm Group plc will post 77.0957096 earnings per share for the current year.

Insider Transactions at Dunelm Group

In other Dunelm Group news, insider Luisa Wright acquired 2,442 shares of the company’s stock in a transaction on Friday, February 13th. The shares were purchased at an average price of GBX 963 per share, for a total transaction of £23,516.46. 34.13% of the stock is owned by corporate insiders.

About Dunelm Group

(Get Free Report)

Dunelm is the UK’s market leader in homewares with a purpose ‘to help create the joy of truly feeling at home, now and for generations to come’. Its specialist customer proposition offers value, quality, choice and style across an extensive range of c.70,000 products, spanning multiple homewares and furniture categories and including services such as Made to Measure window treatments.