Amazon.com (NASDAQ:AMZN) Price Target Raised to $288.00

10 Apr 2026, 04:00 by Amy Steele · The Cerbat Gem

Amazon.com (NASDAQ:AMZN) had its price objective upped by Moffett Nathanson from $283.00 to $288.00 in a report issued on Tuesday morning, Marketbeat.com reports. Moffett Nathanson currently has a buy rating on the e-commerce giant’s stock.

Several other equities analysts have also commented on AMZN. Citigroup upped their target price on Amazon.com from $265.00 to $285.00 and gave the company a “buy” rating in a report on Wednesday, March 25th. Oppenheimer set a $260.00 target price on Amazon.com and gave the company an “outperform” rating in a report on Friday, February 6th. Cantor Fitzgerald set a $250.00 target price on Amazon.com and gave the company an “overweight” rating in a report on Friday, February 6th. Evercore lowered their target price on Amazon.com from $335.00 to $285.00 and set an “outperform” rating for the company in a report on Friday, February 27th. Finally, Wells Fargo & Company upped their target price on Amazon.com from $304.00 to $305.00 and gave the company an “overweight” rating in a report on Thursday, April 2nd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $287.39.

Check Out Our Latest Research Report on AMZN

Amazon.com Stock Up 5.6%

NASDAQ:AMZN opened at $233.65 on Tuesday. The company has a market capitalization of $2.51 trillion, a price-to-earnings ratio of 32.59, a price-to-earnings-growth ratio of 1.66 and a beta of 1.38. The stock has a 50-day simple moving average of $211.98 and a 200 day simple moving average of $224.05. Amazon.com has a one year low of $165.29 and a one year high of $258.60. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same period last year, the company posted $1.86 earnings per share. Sell-side analysts predict that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other news, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the transaction, the senior vice president directly owned 41,190 shares in the company, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Matthew S. Garman sold 17,751 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total value of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 72,686 shares of company stock valued at $14,899,239. 9.70% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Amazon.com

Several hedge funds and other institutional investors have recently made changes to their positions in the business. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com in the third quarter valued at $27,000. MilWealth Group LLC increased its holdings in shares of Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after buying an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. bought a new position in shares of Amazon.com in the fourth quarter valued at $45,000. Finally, Elkhorn Partners Limited Partnership increased its holdings in shares of Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 180 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: CEO Andy Jassy’s shareholder letter disclosed that Amazon’s AI services are generating a multi‑billion dollar run rate (reported at ~$15B), helping soothe investor worries about heavy AI spending and providing revenue proof points for the strategy. Amazon’s Jassy says AI revenue run rate is over $15 Bln
Positive Sentiment: Amazon says its custom chip business now exceeds a $20B annual revenue run rate and management is signaling it may sell chips to third parties — a potential new high‑margin revenue stream that raises AWS upside and threatens incumbents. Amazon says annual revenue run rate for chips business now over $20 billion
Positive Sentiment: Amazon announced a major data‑center buildout (reported ~$25B investment in Mississippi), signaling continued AWS capacity expansion to capture AI workloads — a clear long‑term revenue catalyst for cloud. Amazon Stock (AMZN) Pops on $25B Data Center Buildout in Mississippi
Positive Sentiment: Retail/healthcare execution: Amazon Pharmacy will offer Eli Lilly’s new GLP‑1 pill via same‑day delivery and stock it at kiosks — a commercial partnership that expands pharmacy revenue and same‑day convenience offerings. Amazon to stock Lilly’s new weight-loss pill at US kiosks, offer same-day delivery
Neutral Sentiment: Reports that Amazon is in talks to acquire satellite operator Globalstar surfaced — a deal could accelerate Project Kuiper/LEO ambitions but the strategic fit, price and execution are uncertain. Amazon: Could Globalstar Be the Missing Spark the Stock Needs?
Negative Sentiment: Large capital spend remains a near‑term concern: Amazon plans heavy 2026 capex (~$200B guidance discussed) and free cash flow has been pressured by elevated P&E spending, which can compress short‑term returns. Amazon CEO Jassy defends $200 billion AI spend
Negative Sentiment: Operational costs: Amazon is rolling out fuel surcharges (reported ~3.5% on certain fulfillment orders) as fuel costs rise — a potential margin headwind for retail. As Fuel Costs Skyrocket, Amazon Is Adding in New Fuel Surcharges
Negative Sentiment: Project Kuiper/LEO timeline slipped — Amazon acknowledged its Leo satellite rollout is delayed to mid‑2026, which pushes off potential connectivity revenue and weakens time‑to‑market vs. SpaceX. Amazon Delays Launch of Leo, Its Satellite Network and Starlink Rival
Negative Sentiment: Reputation/customer friction: Amazon will end support for older Kindle devices, a move that has provoked customer backlash and small reputational risk. Amazon to end support for older Kindle devices

About Amazon.com

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Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.