Analysts’ Weekly Ratings Changes for Procter & Gamble (PG)

by · The Cerbat Gem

A number of research firms have changed their ratings and price targets for Procter & Gamble (NYSE: PG):

  • 4/27/2026 – Procter & Gamble had its price target raised by UBS Group AG from $166.00 to $172.00. They now have a “buy” rating on the stock.
  • 4/27/2026 – Procter & Gamble had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $163.00 price target on the stock.
  • 4/27/2026 – Procter & Gamble was given a new $162.00 price target by Evercore Inc.
  • 4/27/2026 – Procter & Gamble had its price target raised by Wells Fargo & Company from $158.00 to $164.00. They now have an “overweight” rating on the stock.
  • 4/27/2026 – Procter & Gamble had its price target lowered by Rothschild & Co Redburn from $157.00 to $155.00. They now have a “neutral” rating on the stock.
  • 4/27/2026 – Procter & Gamble had its price target raised by TD Cowen from $142.00 to $150.00. They now have a “hold” rating on the stock.
  • 4/24/2026 – Procter & Gamble had its price target raised by Piper Sandler from $142.00 to $145.00. They now have a “neutral” rating on the stock.
  • 4/23/2026 – Procter & Gamble had its price target lowered by BNP Paribas Exane from $172.00 to $165.00. They now have an “outperform” rating on the stock.
  • 4/22/2026 – Procter & Gamble had its price target lowered by Morgan Stanley from $175.00 to $166.00. They now have an “overweight” rating on the stock.
  • 4/20/2026 – Procter & Gamble had its price target lowered by Jefferies Financial Group Inc. from $179.00 to $175.00. They now have a “buy” rating on the stock.
  • 4/17/2026 – Procter & Gamble had its price target lowered by JPMorgan Chase & Co. from $165.00 to $162.00. They now have an “overweight” rating on the stock.
  • 4/14/2026 – Procter & Gamble had its price target lowered by Raymond James Financial, Inc. from $175.00 to $170.00. They now have an “outperform” rating on the stock.
  • 4/14/2026 – Procter & Gamble had its price target lowered by Barclays PLC from $155.00 to $146.00. They now have an “equal weight” rating on the stock.
  • 4/10/2026 – Procter & Gamble had its price target lowered by Bank of America Corporation from $171.00 to $167.00. They now have a “buy” rating on the stock.
  • 4/9/2026 – Procter & Gamble had its price target lowered by Royal Bank Of Canada from $172.00 to $167.00. They now have an “outperform” rating on the stock.
  • 4/8/2026 – Procter & Gamble had its price target lowered by The Goldman Sachs Group, Inc. from $159.00 to $155.00. They now have a “neutral” rating on the stock.
  • 4/8/2026 – Procter & Gamble had its price target lowered by Piper Sandler from $150.00 to $142.00. They now have a “neutral” rating on the stock.
  • 4/8/2026 – Procter & Gamble had its price target lowered by Wells Fargo & Company from $177.00 to $158.00. They now have an “overweight” rating on the stock.
  • 4/7/2026 – Procter & Gamble had its price target lowered by UBS Group AG from $170.00 to $166.00. They now have a “buy” rating on the stock.
  • 4/1/2026 – Procter & Gamble had its price target lowered by TD Cowen from $156.00 to $142.00. They now have a “hold” rating on the stock.
  • 3/30/2026 – Procter & Gamble had its price target lowered by Deutsche Bank Aktiengesellschaft from $171.00 to $162.00. They now have a “hold” rating on the stock.
  • 3/27/2026 – Procter & Gamble had its “hold (c)” rating reaffirmed by Weiss Ratings.
  • 3/24/2026 – Procter & Gamble was downgraded by Erste Group Bank AG from “buy” to “hold”.

Procter & Gamble Increases Dividend

The company also recently declared a quarterly dividend, which will be paid on Friday, May 15th. Shareholders of record on Friday, April 24th will be paid a dividend of $1.0885 per share. This is a boost from Procter & Gamble’s previous quarterly dividend of $1.06. This represents a $4.35 annualized dividend and a yield of 3.0%. The ex-dividend date is Friday, April 24th. Procter & Gamble’s payout ratio is currently 63.60%.

Insider Activity at Procter & Gamble

In other Procter & Gamble news, insider Moses Victor Javier Aguilar sold 15,169 shares of the company’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the completion of the sale, the insider directly owned 44,735 shares in the company, valued at $7,259,595.80. This represents a 25.32% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, insider Susan Street Whaley sold 1,809 shares of the stock in a transaction dated Thursday, February 19th. The shares were sold at an average price of $159.46, for a total value of $288,463.14. Following the completion of the sale, the insider owned 30,215 shares of the company’s stock, valued at approximately $4,818,083.90. This trade represents a 5.65% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 244,715 shares of company stock valued at $39,702,904 over the last three months. Insiders own 0.20% of the company’s stock.

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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