K-Pop boy group brand value rankings for January 2025: Seventeen, BTS, Big Bang, & more

The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop boy groups for the month of January, 2025.

From December 11 through January 11 KST, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, and community activity. In particular, brand value rankings are useful for finding out if consumers' interests in certain brands, including negative or positive consumption patterns, frequency of media coverage, etc. 

Based on the analysis results, Seventeen once again took the #1 spot in K-Pop boy group brand value rankings for January 2025, earning 8,366,546 points total. BTS followed behind in 2nd place with 6,856,676 points, while Big Bang took up 3rd place with 4,442,349 points.

Here are the top 30 K-Pop boy groups in terms of brand value rankings for January, in order: Seventeen, BTS, Big Bang, NCT, Stray Kids, ENHYPEN, TWS, The Boyz, SHINee, EXO, ATEEZ, INFINITE, Super Junior, BTOB, ASTRO, BOYNEXTDOOR, MONSTA X, ZEROBASEONE, TREASURE, Highlight, RIIZE, TVXQ, TOMORROW x TOGETHER, Wanna One, CRAVITY, 2PM, GOT7, VIXX, Pentagon, and ONEUS. 

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