Ji Chang Wook drives growing buzz for Korea-Philippines variety show 'KUMUSTA

Ji Chang Wook is drawing increasing attention through the Korea-Philippines co-produced reality cooking variety show 'KUMUSTA,' which continues to gain traction across television, streaming, and social media platforms.

Premiering on May 24, 'KUMUSTA' follows Korean and Filipino celebrities as they run a Filipino pop-up restaurant in Seoul's Gangnam district. Ji Chang Wook serves as one of the show's central cast members, helping bridge Korean and Filipino cultures through food and entertainment.

The series has recorded strong viewership, reaching more than 2 million viewers on TV5 as of Episode 5 and averaging roughly 540,000 viewers per episode. The show has also ranked No. 1 on Viu for two consecutive weeks, while attracting international audiences through Rakuten Viki.

Online interest has been equally impressive, with 'KUMUSTA' generating more than 34 million views across Facebook, Instagram, TikTok, and YouTube.

Anticipation is expected to rise further during the second half of the season as Ji Chang Wook takes on a larger role in the show's storyline. His expanded presence is set to become one of the key highlights of upcoming episodes.

Seo In Guk, Kim Myung Soo (L), and Kim Min Seok are also part of the upcoming special guest lineup, adding to the excitement among viewers in both Korea and the Philippines.

A representative from E&S Partners Inc. said the company expects even greater audience engagement as Ji Chang Wook's storyline develops throughout the remainder of the season.

Following the show's success, discussions for a second season and potential spin-off projects have already begun.

SEE ALSO: Ji Chang Wook’s agency acknowledges multi-billion KRW tax penalty, says it was “difference in tax interpretation, not intentional evasion”

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