ONGA Takes World Food Day Celebration to Lagos Shoppers, Offers Exciting Rewards

ONGA, the seasoning brand from Promasidor Nigeria, brought its ‘Cook Your Way With ONGA’ campaign to shoppers across Lagos over three days, celebrating Nigeria’s different food cultures and the unique ways people prepare their favourite meals.

The activation, held from Friday, October 16, to Sunday, October 18, 2026, visited Jendol Ikorodu, Akasolori, on Friday; Ikeja City Mall on Saturday; and Jendol Ibeju-Lekki on Sunday. Shoppers enjoyed regional dishes, played interactive games, tested their culinary skills, and had opportunities to win rewards at the ONGA booth.

Beyond the food and exciting prizes, this campaign brings ONGA’s ‘Taste of Home’ platform to life, celebrating how food brings people together and creates lasting connections with family and friends.

Because home means something different to everyone, and the meals that make us feel at home are just as unique.

With ‘Cook Your Way With ONGA’, the brand is celebrating how Nigerians cook, not just what they cook.

The activation introduced shoppers to dishes and food traditions from Nigeria’s six regions: North-West, North-East, North-Central, South-West, South-East and South-South. Participants explored the regional food map, enjoyed local dishes such as Native Rice of the South-South region, Suya & Masa of the North-West region, Abacha of the South-East region, Dan Wake of the North-East region, Ofada & Ayamase of the South-West region, Jollof rice of the North-Central region, and took on the ‘Food Your Own Way’ challenge, building a Nigerian plate by matching the right ingredients within a set time. They also shared the stories behind their favourite meals, participated in activities, and had opportunities to win rewards.

Anita Amahian, Brand Manager for ONGA, reinforced the campaign message that there is no right or wrong way to cook a favourite dish because everyone has a unique style. ONGA’s role, she said, is to be the hero ingredient in the meals consumers choose to prepare.

The celebration continues online, where consumers can take part in the Cook Your Way with Onga digital challenge for a chance to win prizes including a kitchen makeover, an iPhone 18 Pro, a fridge and other rewards by sharing their unique ways of cooking their favourite meals on www.ongatasteofhome.com. Consumers can follow ONGA Nigeria on Instagram, Facebook, YouTube and TikTok for campaign updates and details on how to enter.

ONGA’s improved Chicken and Beef seasoning cubes were part of the campaign’s message, with the brand encouraging consumers to use ONGA to bring great taste and aroma to the dishes they already love, whatever their preferred cooking style.

With ‘Cook Your Way With ONGA’, the brand is extending its ‘Taste of Home’ promise beyond the kitchen, inviting Nigerians to celebrate their food traditions, express their individuality and share the meals that mean something to them.

Follow ONGA Nigeria: Instagram: @onga_nigeria | Facebook: ONGA Nigeria | YouTube: ONGA Nigeria | TikTok: @Onga.Nigeria

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