International Coffee Day: Everything But Coffee Takes Nigerian Coffee Culture to Global Stage

At the heart of EBC’s offering is a culturally crafted approach to coffee, combining authenticity, quality, service and exclusive aroma with a Nigerian heritage. The brand seeks to make coffee more accessible as a daily ritual while highlighting its lifestyle and potential health benefits.

Ahead of International Coffee Day on October 1, Everything But Coffee (EBC) is set to host a four-day Pop-up week, a public-facing activation event at Purple Mall, Freedom Way, Lekki, Lagos. From tomorrow, Monday, September 28, to Thursday, October 1, bringing together coffee connoisseurs, enthusiasts, stakeholders, and curious consumers to explore, share knowledge, and expand their appreciation of coffee culture. The event commences at 10 a.m. each day, including the grand finale on Thursday, October 1, 2026.

Monday, November 28, tagged “Meet EBC”, is dedicated to brand familiarisation and unveiling of the recent range of products. Tuesday and Wednesday, November 29 and 30, respectively, are for crafts, including a visual arts exhibition and trade. Thursday, October 1, EBC, in partnership with the French coffee syrup giant 1883, will launch the maiden edition of the International Coffee Day in Lagos, alongside the Levi Gee Masterclass. The event is for baristas, café owners, coffee professionals, and enthusiasts.

The Pop-up week will spotlight EBC’s position as the first local Nigerian brand to produce Nespresso-compatible coffee capsules, showcasing a growing range of locally rooted coffee products from directly sourced beans and brewing machines to capsules and accessories. It will also showcase EBC’s commitment to bringing culturally crafted, best-in-class coffee to a new generation of Nigerian consumers, building an African premium brand with global ambitions.

Nnenna Samuila, Managing Director of Miyagi Nigeria Ltd, parent company of Everything But Coffee, said the idea behind EBC began with a simple observation: Nigerians were paying too much for coffee while the country’s own history with the product was gradually being forgotten.

“Historically, Nigeria was big on coffee,” Samuila said. “But over time, we started to see coffee as an “Oyinbo” thing, when it is actually not.”

Samuila’s exposure travelling across Africa made the gap even more obvious. She saw other African countries receiving recognition for their coffee while Nigeria, despite its own history of coffee production, had largely fallen out of the conversation.

There was another problem she wanted to address: the cost of coffee for the average Nigerian consumer.

“There is an abuse in the price point for the average Nigerian consumer where you are actually paying more than what the goods are worth because it’s inefficiently coming into the country,” she said.

For many Nigerians, coffee remains associated with foreign brands, premium pricing or a lifestyle perceived as exclusive. Everything But Coffee (EBC), an African-heritage coffee brand under the umbrella of Miyagi Nigeria Ltd, is changing that perception by making coffee more accessible and relatable to Nigerian consumers.

EBC was created partly to address that gap by making quality coffee and coffee equipment more accessible to Nigerian consumers. The brand offers coffee in different formats, including whole beans and grounds, alongside brewing accessories and machines designed to accommodate different budgets and lifestyles.

One of the products Samuila is particularly proud of is EBC’s Nespresso-compatible coffee capsule, an innovation she describes as a significant first for a Nigerian coffee brand. EBC has its own Nespresso-compatible capsules, giving consumers who use compatible machines interesting options in enjoying coffee without having to rely on purchasing capsules from international markets.

For Samuila, the significance goes beyond convenience. It is about proving that Nigerian businesses can develop products within a category that is often associated with international brands.

She describes the capsule as simple to use and designed to make the coffee experience easier for consumers who already own compatible machines. Instead of going through the process of sourcing capsules from abroad, customers can access a product from a Nigerian brand.

The achievement is particularly meaningful to Samuila because of what it represents for EBC as a Nigerian company. “This is something I’m particularly proud of,” she said, explaining that EBC is the first Nigerian coffee brand to produce Nespresso-compatible capsules for the market.

For a brand built around the idea of African excellence, the product is more than another addition to EBC’s catalogue. It is part of the company’s effort to show that innovation within the coffee industry can come from Nigeria too.

The brand is equally intentional about how it presents coffee as something that belongs to Africans. EBC’s tagline, “African excellence in every cup,” is reflected in its packaging, which incorporates African-inspired imagery and design.

“When you pick up any EBC product and look at it, I would like for us to be proud, looking at it and seeing that it reflects us as a people,” Samuila said.

The company recently secured its NAFDAC registration, a milestone Samuila sees as important to building consumer confidence as EBC expands its frontiers.

About Everything But Coffee

Everything But Coffee (EBC) is an African-heritage coffee brand owned by Miyagi Nigeria Ltd. The brand provides coffee, brewing equipment and accessories, with a focus on making quality coffee more accessible to Nigerian consumers while promoting African excellence and a stronger coffee culture. Through its products, local manufacturing story and contemporary brand identity, EBC is contributing massively to the growing coffee culture in Nigeria. The brand combines modern coffee experiences with an African heritage, offering consumers locally produced flavours across coffee beans, machines, capsules and accessories.

The 2026 Pop-up week will showcase EBC’s sleek and contemporary aesthetics and its local manufacturing story, demonstrating how an African heritage brand is contributing to the evolution of Nigeria’s coffee culture while creating products designed for modern coffee consumers. The general public is invited. You can register for the event on https://everythingbutcoffeebiz.com/pop-up-event/ or visit the company website for more information: https://everythingbutcoffeebiz.com/.

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