NikeSKIMS Expands Into China With Debut Apparel and Footwear Collection

The joint label introduces nine material fabrications alongside a dedicated Shanghai pop-up at HKRI Taikoo Hui.

Summary

NikeSKIMS has officially announced its expansion into China with a head-to-toe system of performance apparel footwear and accessories

The inaugural rollout introduces nine distinct material fabrications combining Nike sport science with SKIMS sculpting fits

The collection debuts on September 29, 2026 via a dedicated Shanghai pop-up destination and regional online channels

NikeSKIMS has officially announced its expansion into Greater China with the launch of the inaugural NikeSKIMS collection. Arriving as the next chapter in the brand’s global growth, the joint venture between Nike and SKIMS merges athletic performance innovation with sculpting, body-inclusive fits across a complete head-to-toe offering of apparel, footwear, and accessories.

The inaugural product range debuts across nine specialized material collections engineered with Nike Dri-FIT technology and SKIMS fit expertise. Upper-body styles highlight Performance Cotton Blend tops, semi-sheer Weightless layering pieces, Studio Stretch fabrications, and mid-level compression Matte designs. The lineup extends into relaxed Stretch Nylon, vintage-washed Ribbed Seamless items, compressed Satin Shine options, double-layered Stretch Knit garments, and breathable Airy basic layers.

Fronted in campaign imagery by Hong Kong swimmer Stephanie Au, speed skater Jutta Leerdam, snowboarder Chloe Kim, and hurdler Anna Cockrell, the launch is anchored by a physical retail activation in Shanghai. Situated at HKRI Taikoo Hui, the space will offer localized community experiences, first-access try-ons, and brand-exclusive custom hemming services.

The NikeSKIMS collection will launch on September 29, 2026, at the NikeSKIMS Shanghai HKRI Taikoo Hui pop-up (operating through February 2027), as well as online via the Nike App and NikeSKIMS.