JW Anderson Unveils Whimsical Holiday 2026 Campaign Set Inside Strawberry Hill House

Highlighting the JW Anderson x Pringle of Scotland collaboration, the festive narrative brings together knitwear, accessories, and home curiosities.

Summary

JW Anderson has unveiled its Holiday 2026 campaign captured inside the Gothic Revival interiors of Strawberry Hill House

The seasonal wardrobe spotlights the JW Anderson x Pringle of Scotland collaboration alongside oversized argyle patterns, floral motifs, and intarsia knitwear

Ready-to-wear and accessories appear alongside festive home objects including ceramics, glassware, candleholders, knitted stockings, and custom sleigh bells

JW Anderson has unveiled its Holiday 2026 campaign, presenting an intimate, domestic portrait of the festive season set inside the ornate Gothic Revival interiors of Strawberry Hill House. Blending ready-to-wear, accessories, and home and garden objects, the visual narrative unfolds around a guest dressing for the day’s festivities alongside a pigeon expected for lunch and a squirrel inspecting the seasonal decorations.

Structured around the shifting rituals of a winter day—from morning walks across the snow-covered grounds to preparations for an evening dinner gathering—the seasonal wardrobe places knitwear at center stage. Leading the apparel offering is the JW Anderson x Pringle of Scotland collaboration, where oversized argyle patterns, floral motifs, and intricate intarsia knitting inject rich color and texture into the wider ready-to-wear selection. Throughout the residence, bags left by the door and knitted stockings draped over furniture blur the boundary between everyday dressing and festive decor.

Beyond clothing, an eclectic assortment of objects and curiosities anchors the table and living spaces. Ceramics and glassware crowd the dining setting while candleholders mingle with ornaments, specially developed sleigh bells, and stationery. Uniting a Pringle jumper with decorative homeware and winter accessories, the Holiday 2026 assortment captures an eccentric yet natural approach to dressing, decorating, and gifting.