The Georgia Bulldogs Tap OutKast for Fresh, Clean Merch Collection Ahead of Florida Rivalry Game
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The Georgia Bulldogs are literally gearing up to host their rivalry game against the Florida Gators on Saturday with a special launch. Together with Nike, the Dawgs have tapped fellow Atlantans OutKast to create a limited-edition apparel and on-field collection that’s some of the coolest college football merch we’ve ever seen.
The OutKast U collection delivers a full range of apparel inspired by André 3000 and Big Boi, including tees, jerseys, hoodies, varsity jackets, hats, and bottoms. All of them showcase Nineties-inspired silhouettes and branding from both Atlanta institutions. The collection is available now at Nike.com starting at $45. The limited collection is likely to move quickly, so be sure to act fast if something catches your eye.
OutKast U Collection
$45+
Limited quantities
Nike and the merch company Class Trip worked with the OutKast and Georgia teams to pull classic 3 Stacks and Big Boi looks and adorn them with iconography like the Georgia G and OutKast crown. “We wanted to create something as timeless as their music,” says Class Trip Creative Director Jon Tietz, in a release. “Think of the ‘Roses’ video. André and Big Boi, two crews, two completely different styles, same school. The yin and the yang. Every piece had to feel like it walked right out of that hallway.”
The Georgia x OutKast collaboration will also extend to the field on Saturday, where Bulldogs’ athletes, coaches, and staff will be decked out in new sideline apparel featuring OutKast references.
“This started over lunch with André,” says Class Trip founder Brian Francis. “He was telling stories about driving up to Athens to watch the Dawgs. Then we saw Georgia vs. Florida was headed to Atlanta for the first time ever. Georgia’s football and its music, together in the city that made OutKast. They put Atlanta on the map. This is our thank you.”
Until this year, OutKast has been relatively reserved with merch collaborations. However, in 2026, the duo has been showing love to other Atlanta icons by releasing co-branded merch with the Atlanta Falcons and Waffle House.
Head to Nike.com now to shop the OutKast U collection ahead of Saturday’s game.