Polaroid Doubles Down on Nineties Nostalgia With Pokémon-Themed Cameras

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Polaroid‘s latest collaboration is made for Nineties kids — today, the company released a new line of cameras inspired by Pokémon as part of the ongoing 30th-anniversary celebrations of the iconic franchise. The collection includes cameras, film, and accessories, and marks Polaroid’s “biggest collaboration yet,” according to the camera manufacturer.

Prices range from $15 for the camera strap to $140 for the Poké ball-inspired camera. There’s also special-edition film featuring Pokémon frames. You can preorder the collection now, with the full release set for Oct. 5.

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Polaroid Go Gen 3 Pokémon Pikachu Edition

$99.99

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The cameras include three models; there’s a yellow camera with a lightning-bolt charm inspired by Pikachu, a red and white camera inspired by Poké balls, and a pink and white camera inspired by Sylveon.

The Pikachu and Sylveon cameras are the Go Instant Camera Generation 3 models, which Polaroid says is the world’s smallest instant analog camera. The Poké ball-inspired design is the larger Now Generation 3 model, which uses full-sized Polaroid instant film. The Go models cost $100, while the Now model costs $140.

As for the film, it features Pokémon frames, with the Go film costing $25 for a double-pack and the larger Color i-Type Film retailing for $23 for a single pack.

“Pokémon has always been about discovery, connection, and exploration,” said Mathieu Galante, senior licensing director at the Pokémon Company International. “Working with Polaroid feels like a natural extension of these values: encouraging fans to capture moments that matter most to them in their own way and turn their favourite memories into tangible keepsakes.”

Pokémon has rolled out a wide range of collaborations and releases to celebrate its 30th birthday. The company marked the occasion with an ad campaign featuring Blackpink’s Jisoo, comedian Trevor Noah, and Lady Gaga, timed to its anniversary in February, as well as fashion and accessory collabs throughout the year.