The ‘what the hell’ effect kills wealth. How to avoid it

by · Australian Financial Review

Lucy DeanWealth reporter
May 1, 2026 – 5.00am

Every month for the past five years, financial educator Molly Benjamin has done three things the day after she gets paid. Or rather, her banking app has done them for her.

They are to transfer funds to her savings account, her super, and to invest in a high-growth ETF.

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Lucy DeanWealth reporterLucy Dean writes about wealth management, personal finance, lifestyle and leisure, based in The Australian Financial Review's Sydney newsroom. Connect with Lucy on Twitter. Email Lucy at l.dean@afr.com

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