Homewares that last forever? How is that good business?
by Glynis Traill-Nash · Australian Financial ReviewGlynis Traill-Nash
When we think of heritage brands we often just think of the past. But when you’re the chief executive of one – especially if it’s 375 years old – you do the opposite. Survival is about looking forward.
“If you don’t renew yourself quite fast, you are a dead brand,” Fiskars president and CEO Nathalie Ahlström tells Life & Leisure on a visit to Sydney. “The unique, really good brands push the boundaries constantly. And they’ve done so throughout their history.”
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