Can SunRice sell carbs to the Ozempic generation? Its CEO thinks so
by Sally Patten · Australian Financial ReviewSally PattenBOSS editor
Oct 29, 2026 – 5.00am
Paul Serra’s career took an early left turn, and he never glanced back.
The chief executive of SunRice Group studied mechanical and aerospace engineering at university, although he says he never wanted to become an astronaut. He also took an entry test for a medical degree, but then, during a gap year, fell in love with the food industry, where he has been ever since.
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Sally PattenBOSS editorSally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. She edited business news for The Times of London. Connect with Sally on Twitter. Email Sally at spatten@afr.com
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