SRK tops celebrity brand value ranking, Ranveer beats Virat Kohli. Full list

Shah Rukh Khan topped Kroll's 2025 celebrity brand value rankings, ahead of Ranveer Singh and Virat Kohli. The report also highlighted a wider shift towards digital endorsements despite an overall decline in combined brand value.

In Short

• Top 25 celebrity brands saw a 3.7 per cent annual decline
• Ranveer Singh held second place while Virat Kohli slipped to third
• Dhoni rose to fifth after a significant increase in endorsements

Shah Rukh Khan has emerged as the most valuable Indian celebrity brand for 2025, according to a new report by Kroll. The actor topped the rankings with an estimated brand value of USD 177.9 million, followed by Ranveer Singh at USD 162.9 million.

The combined brand value of India's top 25 celebrity brands stood at an estimated USD 2 billion in 2025, marking a 3.7 per cent decline from the previous year.

The rankings are based on celebrity endorsement portfolios and their relative social media presence. The report also highlights the growing role of digital platforms in celebrity-brand partnerships.

Shah Rukh Khan takes the top spot

Shah Rukh Khan climbed to the No. 1 position in 2025, moving up from third place in the previous year's rankings. His brand value was estimated at USD 177.9 million.

Ranveer Singh retained his second position with a brand value of USD 162.9 million.

Virat Kohli, who topped the rankings in 2024, slipped to third place despite recording a brand value of USD 158.4 million.

Sachin Tendulkar moved up to fourth place with a brand value of USD 125.9 million, while former Indian cricket captain Mahendra Singh Dhoni rose to fifth with a brand value of USD 115.3 million. Kroll attributed Dhoni's rise partly to a significant increase in his brand endorsements.

Alia Bhatt, Deepika Padukone among top female celebrity brands

Among the female celebrities on the list, Alia Bhatt ranked highest at No. 6, with a brand value of USD 93.9 million. She was followed by Deepika Padukone at No. 7 with USD 89.2 million.

Hrithik Roshan ranked eighth at USD 88.9 million, while Amitabh Bachchan and Akshay Kumar rounded off the top 10 with brand values of USD 80.8 million and USD 80 million, respectively.

Ranbir Kapoor also recorded a brand value of USD 80 million, placing him alongside Akshay Kumar at No. 10.

Rashmika Mandanna was ranked 12th with a brand value of USD 75.2 million, followed by Salman Khan at No. 13 with USD 73.6 million.

Rohit Sharma, Kareena Kapoor, Kartik Aaryan, Kiara Advani and Kriti Sanon also featured in the top 20.

Ananya Panday, Samantha and Janhvi see gains

Several celebrities recorded notable improvements in their rankings. Ananya Panday climbed to No. 19 with a brand value of USD 48.5 million, while Samantha Ruth Prabhu moved to No. 21 with USD 43.1 million.

Janhvi Kapoor ranked 23rd at USD 34.2 million, while Shraddha Kapoor moved up to No. 24 with a brand value of USD 31 million.

Take a look at the list here:

The report also points to a growing shift towards digital celebrity endorsements. According to Kroll, digital platforms are increasingly being used alongside traditional campaigns, allowing brands to reach wider audiences, personalise messaging and improve campaign effectiveness.

While digital endorsements accounted for around 40-60 per cent of celebrity portfolios in earlier years, their share has increased considerably. For several leading celebrities, digital endorsements made up around 60-75 per cent of their total brand associations by 2025.

Despite the overall decline in the combined value of the top 25 celebrity brands, the rankings underline the continued commercial influence of Bollywood stars and Indian sporting icons, with Shah Rukh Khan leading the pack.

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