Dhanteras Celebrated Ahead of Diwali; Jewellery Stores Witness Rush of Buyers

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Bhubaneswar: Dhanteras, the festival of wealth, health and prosperity, is being celebrated today, a day ahead of Kali Puja and Diwali. The festival holds special significance in Hindu tradition, with devotees believing that purchasing gold, silver and other new items during auspicious hours brings good fortune, happiness and prosperity to their homes.

On the occasion, jewellery stores across the region are witnessing a surge in customers. To attract shoppers, retailers have rolled out attractive offers and discounts. Showrooms are also displaying a wide range of newly designed jewellery to cater to different customer preferences. Business owners are optimistic about strong sales on the occasion.

Apart from gold and silver, purchasing brooms, coriander seeds and idols of Goddess Lakshmi and Lord Ganesha is also considered auspicious on Dhanteras. Many people also prefer buying vehicles, electronic goods and household appliances on this day.

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Meanwhile, according to traditional religious beliefs, people are advised to avoid purchasing iron items and sharp objects on Dhanteras.

The festival marks the beginning of the Diwali celebrations, with people observing the occasion by making purchases and praying for wealth, good health and prosperity.

Also Read: Dhanteras Shines: Jewellery Sales Hit Rs 85,000 Cr, Set To Cross Rs 1 Lakh Cr By Diwali

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