CBS News ratings sink further

Ratings at CBS News fell further in the latest ratings data published by Nielsen. Even right-wing media seem to consider the management of editor-in-chief Bari Weiss a disaster for the network. Here's The New York Post:

For the week ending April 20, "CBS Mornings," co-hosted by Gayle King — who recently reupped with the network — drew just 1.8 million viewers, far behind NBC's "Today" at about 3 million. Meanwhile, ABC's "Good Morning America" stood at roughly 2.9 million, while delivering only around 310,000 viewers in the key 25–54 demographic compared to 639,000 for "Today" and 508,000 for "GMA." CBS also lagged in the key 25–54 demo with roughly 467,000 viewers compared to more than 1 million for ABC and over 800,000 for NBC.

"Out of the frying pan and into the fire" was last month, so the new leap would be into the napalm, perhaps? Superheated plasma awaits in the next round of Nielsen numbers.

Weiss was appointed to be a political commissar at CBS News after its parent company was bought by pro-Trump billionaire Larry Ellison's son. And she made the expected moves, delaying and spiking items that made the administration look bad and getting rid of non-compliant voices. But there's a real job to do, and Weiss, as many commentators pointed out, is a blogger and columnist with no significant newsroom experience. The result: a poor product and departing viewers.

As with Elon Musk's takeover of Twitter, though, it might not matter much if viewers are lost, because enough will remain to influence other media and make it an effective political tool. One difference, though: the Ellisons, wealthy as they are, are leveraged up to the neck and won't want to see it burning money.