E2W Registrations Rebound 12% MoM In September; Ather, Ola Lose Market Share

by · Inc42

SUMMARY

  • India's electric two-wheeler registrations rebounded 12.2% MoM to 2.07 lakh units in September, reversing the decline seen over the previous two months, according to Vahan data
  • The recovery comes as TVS, Bajaj and Hero MotoCorp continue to gain ground, while Ather and Ola are losing market share amid an increasingly competitive mass-market E2W push
  • E2W makers are lowering the entry barrier through sub-₹1 lakh models and battery-as-a-service offerings, while investing in manufacturing, technology and distribution to capture the next wave of EV adoption