Ananta Capital Acquires Majority Stake In Personal Care Brand Phitku

by · Inc42

SUMMARY

  • The acquisition marks Phitku’s first institutional funding round, in a combination of primary capital infusion and a secondary share purchase
  • The founders will continue to lead operations as the startup aims to strengthen branding and product innovation while expanding into international markets
  • Phitku claims it has achieved profitability within 14 months of launch and is targeting an ARR of ₹300 Cr within the next two years