Smaller UPI Firms To NPCI To Address Long Pending Market Share Cap Issue

by · Inc42

SUMMARY

  • UPI players like MobiKwik, Super Money, Amazon Pay, CRED are mulling to set forth new proposals that could potentially address the market share disparity in the UPI segment
  • The NPCI is set to meet with the third-party apps on April 30 (Thursday)
  • The smaller players are looking to restrict the giants from framing new methods of acquiring users and ban on targeting users for app downloads based on contact book data