Ex-Soulfull MD Prashant Parameswaran Launches Arovia To Build Regional Food Brands Portfolio

by · Inc42

SUMMARY

  • Soulfull founder Prashant Parameswaran has launched Arovia Consumer, a consumer platform that plans to acquire significant, largely majority stakes in established regional packaged-food businesses.
  • Rather than building another consumer brand from scratch, Arovia is betting on India’s regional food businesses that already have products, distribution and consumer loyalty but have struggled to expand beyond their core geographies.
  • Arovia has raised a ₹100 Cr commitment from Fireside Ventures and plans to deploy the capital as it closes acquisitions.