D2CX Converge Pune Decodes The Playbook For Building ₹100 Cr Consumer Brands

by · Inc42

SUMMARY

  • At the Inc42 x Shadowfax D2CX Converge Pune, leaders from Wonderchef, FLiCKA Cosmetics, Desi Farms, and Menhood shared their strategies for building and scaling consumer brands
  • Wonderchef founder and CEO Ravi Saxena explained how the company adapted its distribution model across direct selling, TV shopping, ecommerce, and quick commerce
  • Founders on the ₹100 Cr playbook panel discussed channel selection, category discovery, unit economics, profitability, and customer retention